Sr. Consumer Communications Manager

Quick Facts

• Role: Sr. Consumer Communications Manager

• Work style: Hybrid (home + office on select days)

• Focus: Consumer storytelling and U.S. partnerships

Description

Lead always-on consumer storytelling and partnerships across the U.S., identifying cultural moments and turning them into relevant earned media. Manage programs such as the Career Expert initiative, build relationships with consumer/culture media and emerging voices, and oversee non-traditional activations like creator work, events, and experiences. Collaborate cross-functionally and with external agency partners, then measure results and refine the approach.

Responsibilities

• Lead always-on consumer storytelling, spotting cultural conversations, breaking news, and emerging trends

• Drive U.S. partnerships across talent, media, and emerging platforms

• Manage the Career Expert program with senior spokespeople and develop timely media opportunities

• Build and deepen relationships across consumer and culture media, including reporters, producers, creators, talent, and emerging voices

• Oversee moments beyond traditional press (creator activations, events, and experiences tied to campaigns)

• Manage external agency partners from brief to concept to execution

• Measure performance and continually evolve storytelling/partnership strategy

Requirements

• 7+ years of experience in Communications, Marketing, Journalism, or related experience

• 2+ years of experience in External Communications

• Bachelor’s degree in Business, Communications, Marketing, Journalism, or related field (as applicable to the basic qualification combination)

• 4+ years of experience in Communications, Marketing, Journalism, or related experience

• 2+ years of experience in External Communications

• Excellent verbal and written communication skills

• Strong research and analytical skills; translate insights into recommendations

• Ability to make quick decisions, navigate ambiguity, and drive alignment across stakeholders

• Ability to manage multiple projects simultaneously in a fast-paced, deadline-oriented environment

• Proven collaboration across teams and external partners

• Willingness to travel as needed

• Proficiency with Microsoft Office, Google Workspace, and social media analytics tools

Benefits

• Annual performance bonus, stock, benefits, and/or other incentive compensation may apply