CRM Account Executive (Commercial)

Quick Facts

• Role: CRM Account Executive (Commercial)

• Focus: Commercial CRM sales, discovery, value-based selling, and customer business reviews

• Travel: Up to 50%

Description

Lead commercial CRM sales by shaping ServiceNow CRM opportunities and helping customers invest with confidence through technical fluency in presenting and demos. You will run discovery sessions, apply value-based selling, and deliver measurable outcomes aligned to customer priorities and use cases. Build and manage executive relationships while planning accounts/territories and driving expansion through Customer Business Reviews (CBRs).

Responsibilities

• Sell to line of business owners across call center & customer service, field operations, Revenue Operations, and Sales organizations

• Build relationships with customer executives and decision makers, understanding CRM priorities and purchasing process

• Develop account and territory plans to identify priority customers, growth opportunities, and pursuit actions

• Oversee client relationship mapping and coordinate account strategy across a virtual team (Sales Specialists, Solutions Consultant, Success resources, partners, and marketing)

• Act as a trusted advisor by understanding customer business goals and recommending how ServiceNow CRM solutions help achieve them

• Run Customer Business Reviews (CBRs) to understand use cases and objectives, customer adoption, and identify expansion opportunities

Requirements

• 10+ years of sales experience within software or solutions selling

• Experience establishing trusted relationships with current/prospective clients and internal teams

• Experience producing new business, negotiating deals, and maintaining C-level relationships

• Demonstrated quota attainment and consistent achievement of annual sales targets

• Experience leveraging or critically thinking about integrating AI into work processes, decision-making, or problem-solving (including using AI-powered tools, automating workflows, analyzing AI insights, or exploring AI impact)

• Ability to promote a customer-success focus in a “win as a team” environment

• Willingness to travel up to 50%