CRM Email Marketing Specialist

Quick Facts

• Role: Email/CRM Specialist focused on lifecycle automation

Description

Own the full customer lifecycle in email/CRM across multiple European markets. You will set up and optimize lifecycle automation (welcome, abandoned cart, education after purchase, and reactivation), run monthly campaign calendars, and use data to drive revenue (e.g., revenue per recipient, LTV, repeat purchases). You will also manage deliverability and database hygiene, perform ongoing A/B testing, and build segments using Bloomreach with data from Snowflake/Metabase.

Responsibilities

• Configure and tune email lifecycle automations (welcome, abandoned cart, post-purchase education, reactivation)

• Plan and execute monthly email campaign calendars and seasonal peaks (e.g., Black Friday, Christmas)

• Create email copy and collaborate with design; use AI tools when needed

• Use RFM segmentation; connect Bloomreach data with Snowflake/Metabase for reporting

• Monitor deliverability, maintain database hygiene, and manage DMARC/SPF and contact collection flows

• Run A/B tests on subject lines, send timing, and email content

Requirements

• Minimum 2 years of experience in email marketing / CRM (ideally in e-commerce or DTC)

• Ability to independently build email campaigns, segments, and automation flows in an ESP/CRM (Bloomreach experience is a strong advantage)

• Data-driven approach and business mindset; understand the difference between open rate and delivered revenue

• Deliverability knowledge and why inactive contacts must be suppressed

• Czech or Slovak at native level and English at B2+ for working with tools and markets

• Proactive and organized working style; manage tasks without needing to be told

Benefits

• Freedom and responsibility with room to implement your own ideas

• Work with top tools including Bloomreach

• Low-bureaucracy, direct communication culture

• Stability and growth, with ongoing development of your skills and responsibilities

• Fair compensation: 60,000–70,000 CZK (invoice-based) based on your real experience