Junior CRM Specialist

Quick Facts

• Role: Junior CRM Specialist

Description

Support and implement CZ CRM and open CRM/email campaigns, from setup and targeting through briefs and final layouts. Track performance using KPIs such as Open Rate, CTR, and Conversion Rate, prepare reports with improvement recommendations, and assist with A/B testing and local CRM initiatives. Collaborate daily in English with the team and coordinate with brands, external agencies, stores, and customer support.

Responsibilities

• Implement and manage CZ CRM and open campaigns (setup, targeting, briefs, final layouts, approvals)

• Support CRM communications for special events and promotions

• Assist with development of CZ CRM initiatives to meet local goals, including A/B testing

• Monitor KPIs and create reports with optimization recommendations

• Perform regular reporting from multiple data sources

• Coordinate with brands (CZ/PL), external agencies, and retail stores

• Support loyalty program activities (visibility, changes, rewards, promotion)

• Coordinate online tasks such as the CZ winter/holiday catalog

• Manage store competitions (setup, evaluation, ensuring prizes)

• Prepare a weekly store manual with store information

• Ensure GDPR compliance and protection of personal data

• Handle CRM administration tasks (e.g., Asana, campaign setup in IT systems)

• Translate CRM tasks from the French central team

• Communicate with the customer service line as needed

Requirements

• Minimum 1 year of experience with CRM or a similar role in email marketing

• Experience with CRM and/or marketing email tools

• Fluent Czech and English (speaking and writing)

• Strong Czech copy sense, with solid grammar and stylistic skills (including working with translations)

• Ability to work independently, consistently, and deliver set goals and tasks

• Responsible approach with strong follow-through to complete projects

• Detail-oriented and analytical mindset; interest in data-driven decision-making

Benefits

• Opportunity to support and grow CRM campaigns within a multibrand beauty/retail environment

• Close collaboration with the CRM manager and an international team

• Involvement in loyalty program initiatives, events, and retail communication coordination