CRM & Marketing Automation Specialist

Quick Facts

• Role: CRM & Marketing Automation Specialist

Description

Implement and optimize CRM-driven marketing automation using the Synerise platform. Design advanced customer journeys using behavioral and transactional data, including segmentation, omnichannel workflows, dynamic content, product recommendations, and personalized customer experiences. Analyze performance and continuously improve scenarios to increase conversion, retention, and LTV.

Responsibilities

• Design and implement complex marketing automation scenarios using behavioral/transactional data and CDP capabilities

• Build customer journeys across email, SMS, mobile push, web push, in-app, and onsite channels

• Develop loyalty programs, promotional mechanisms, and gamification solutions

• Configure dynamic product recommendations, content personalization, and communication logic using AI/predictive behavior models

• Create customer segmentation using RFM analysis, scoring, user activity, and custom business models

• Provide dedicated solutions for e-commerce clients

• Collaborate with developers on API integrations, data import configuration, webhooks, and data exchange

• Contribute to marketing automation implementation architecture and best-practice guidance

• Analyze effectiveness and propose new scenarios to improve conversion, retention, and LTV

• Optimize existing automations using A/B testing, data analysis, and experimentation

Requirements

• At least 2 years of hands-on Synerise experience

• Ability to independently design and implement workflows/automations across multiple channels (email, mobile push, web push)

• Practical knowledge of Synerise product recommendations, dynamic content campaigns, and analytics

• Basic knowledge of email marketing and UX best practices

• Basic knowledge of CSS and HTML

• Strong analytical thinking and attention to detail

• Organizational and project management skills; ability to prioritize tasks

• Communication and teamwork skills

Benefits

• Flexible forms of cooperation; remote, hybrid, or office-based options

• Projects across multiple industries (e-commerce, retail, fintech, travel, beauty, telecom, subscription businesses)

• Work on advanced marketing automation projects for medium-sized and large brands

• End-to-end implementation involvement (analysis → solution design → configuration → optimization)

• High independence and opportunities to experiment with new solutions

• Development opportunities in automation, omnichannel communication, strategy, and analytics

• Opportunity to obtain professional certifications

• Supportive team culture, integration events, and strong manager/team support during onboarding and delivery