Senior HubSpot & CRM Operations Specialist

Quick Facts

• Role: Senior HubSpot & CRM Operations Specialist

Description

You will design, develop, and govern HubSpot/CRM architecture and the supporting Revenue Operations ecosystem. The role covers CRM data models and properties, advanced workflows and automation, HubSpot integrations, and revenue/lead analytics. You will also establish data governance and GDPR-aligned consent logic and drive CRM adoption through training and leadership.

Responsibilities

• HubSpot & CRM architecture: design and oversee Marketing Hub, Sales Hub, Revenue Hub, Service Hub, and Data Hub architecture

• Data architecture: properties, views, permissions, Custom Objects, and object relationships; ensure consistency, scalability, and data quality

• Automation & workflows: identify optimization opportunities; design and optimize advanced workflows supporting marketing, sales, customer success, operations, and outbound

• Integrations & MarTech/SalesTech: architect HubSpot integrations with external tools and evaluate the impact of new tools

• Process governance & RevOps operations: map and optimize revenue lifecycle processes; document business processes (BPMN or similar)

• Standards and documentation: create and maintain standards for architecture docs, data flows, procedures, and user instructions

• Lead/company/deal management analytics: build revenue attribution and conversion/revenue tracking; optimize UTM-based analytics and funnel KPIs (CAC, LTV, pipeline velocity)

• Lead scoring and lifecycle automation: develop lead/company/deal scoring (including predictive scoring) and lead lifecycle nurturing/onboarding automations

• Segmentation, imports, and synchronization: build advanced segmentation and manage import/sync processes

• Dashboards and data quality analysis: deliver dashboards and analyze data quality and sources

• Data governance & compliance: enforce CRM data governance and hygiene standards; design marketing consent structures according to GDPR

• Subscription/comms logic: manage subscription, re-subscription, and communication paths, including during integrations/migrations

• Enablement, adoption & leadership: run training/workshops, create enablement materials, onboard users, mentor others, and act as an escalation point for complex technical/process issues

Requirements

• Minimum 8 years of relevant experience (HubSpot, CRM, RevOps, Marketing Ops, Sales Ops, Marketing Automation, or similar)

• English proficiency at least C1

• Strong practical HubSpot experience; able to design solution-wide architecture (not only single automations)

• Strong knowledge of Marketing Hub and Sales Hub; experience with Operations Hub and/or Service Hub

• Experience designing data models, Custom Objects, and CRM data management rules and relationships

• Experience designing system integrations; practical iPaaS experience (Zapier, Make, n8n)

• Knowledge of marketing-sales tools and how to integrate them with CRM (e.g., Clay, Apollo, Outreach)

• Experience integrating CRM with business systems (ERP, accounting, billing, CPQ, data warehouses)

• Ability to map and document complex business processes; BPMN is a plus

• Experience with lead scoring, attribution, conversion tracking, and revenue analytics

• Understanding of the marketing-to-sales-to-customer-success funnel dependencies and logic

• Experience building Data Governance standards and managing GDPR-related processes

• Ability to create CRM working standards and roll them out effectively

• Experience leading training, onboarding, mentoring, and adoption support

• Experience delivering projects/backlog prioritization in Agile/Scrum (Jira/Confluence as needed)

• Proactive, independent, ownership-oriented approach

Benefits

• Contract: UoP or B2B

• Compensation: UoP 15,000–16,600 PLN gross; B2B 107–119 PLN/h net + VAT

• Paid time off and sick leave (B2B): 26 days paid suspension of services; 10 days inability to provide services

• Necessary tools and equipment from day one

• Employee referral program

• Training budget and free English lessons

• Knowledge exchange with cybersecurity/backup/SaaS experts; participation in global projects

• Private medical care (Luxmed, from 1 PLN), Multisport co-financing

• “Day on U” additional health-focused leave; menstrual leave; life insurance co-financing

• Welcome pack, annual employee awards gala, integration meetings, holiday gifts

• Child back-to-school kit