CDP & CRM Automation Specialist

Quick Facts

• Role: CDP & CRM Automation Specialist (on-site or hybrid)

• Work style: Hybrid from Prague (Karlín), mostly remote

• Focus: Building end-to-end CDP/CRM customer journeys and automation

Description

Build end-to-end customer journeys inside a CDP/CRM marketing automation platform—segments, personalized email/SMS/push/WhatsApp, web experiences, and always-on messaging. Turn behavioral data (clicked, ordered, churned, ghosted) into meaningful segments, implement suppression logic, and ensure journeys run reliably across real accounts. Test, diagnose, and improve performance with honest A/B testing, using AI-assisted drafting and campaign-logic support.

Responsibilities

• Build end-to-end inside the platform: journeys, segments, personalized email, SMS, push, WhatsApp, and web

• Convert behavioral data into actionable segments

• Run A/B tests and evaluate results to improve performance

• Detect and fix issues early (including entry-condition and logic problems)

• Work with AI tools/agents for drafting, research, QA checks, and preparation

Requirements

• Hands-on experience in a CDP or marketing automation platform (e.g., Salesforce, Bloomreach, Emarsys, SmartEmailing, Mailchimp)

• Trigger-first thinking: identify what triggers behavior before writing copy

• Professional English; Czech is a plus

• Ability to work independently in a fast-moving environment

• HTML capability: basic HTML for junior; stronger template/flow ownership for mid/senior

Benefits

• Ownership mindset with a supportive team (you build reliably working automations, not just tickets)

• Hybrid work from Prague with mostly-remote flexibility and in-person social time