Performance & Growth Marketing Specialist

Quick Facts

• Role: Performance & Growth Marketing Specialist
• Focus: Paid acquisition and growth for a fintech/crypto prop trading product
• Work model: Hybrid (4 days in office / 1 day home office) with flexible hours

Description

You will translate a complex trading product into a simple, compelling offer and drive profitable customer growth through performance marketing. You will manage and optimize performance campaigns across platforms, analyze KPIs (CPA, ROAS, CAC, LTV, conversion rate), run A/B tests, and ensure tracking with GA4/GTM and Meta Pixel. You’ll also propose new acquisition channels and implement AI tools and marketing automation.

Responsibilities

• Positioning and messaging so traders understand the offer within seconds
• Manage and optimize performance marketing campaigns across platforms
• Analyze marketing data and evaluate key metrics (CPA, ROAS, CAC, LTV, conversion rate)
• Design and execute A/B tests to increase campaign performance
• Manage measurement tools (Google Analytics 4, Google Tag Manager, Meta Pixel, and others)
• Collaborate with content, design, and development to create and optimize campaigns
• Find new marketing channels and acquisition opportunities
• Implement AI tools and marketing automations
• Bring ideas and experiments that support growth

Requirements

• Proven success marketing and launching a complex or regulated product via paid advertising (crypto/fintech/forex/iGaming), including positioning, landing pages, and ad approval workflows
• Minimum 4 years of performance marketing experience (agency or in-house)
• Experience with Meta Ads and Google Ads (and other performance platforms)
• Working knowledge of Google Analytics 4 and Google Tag Manager
• Comfort working with marketing data and numbers
• Understanding of ROAS, CAC, CPA, LTV, and conversion rate
• Analytical thinking and ability to find insights in data
• English level B2+ or higher
• Proactive, independent, and accountable approach

Benefits

• Base pay 50,000–80,000 CZK/month based on experience (contractor/“IČO”) plus a performance bonus tied to new customer growth and keeping CAC under target; up to 120,000 CZK/month total
• Performance bonus paid quarterly
• Hybrid work: 4 days in office / 1 day home office
• Flexible working hours
• Small team with direct collaboration with founders
• Modern office in central Prague
• International environment with global ambitions
• Support for professional growth and ongoing education
• Chance to influence products used by thousands of traders worldwide