PPC Specialist

Quick Facts

• Role: PPC Specialist (performance marketing)

• Focus: PPC campaign planning, management, optimization, and performance strategy

Description

You will take ownership of clients’ performance PPC campaigns and help them grow. You’ll design, manage, and optimize PPC campaigns across Google Ads, Sklik, Meta Ads, and other platforms, and build performance strategies based on client goals. You will analyze data and customer behavior, test new ad formats, and use automation and AI tools to improve results.

Responsibilities

• Design, manage, and optimize PPC campaigns

• Contribute to performance strategy creation aligned with client objectives

• Analyze data and customer behavior and turn it into practical recommendations

• Test new ad formats, automation, and AI tools

• Develop and share performance marketing know-how within the agency

Requirements

• 5+ years of experience managing PPC campaigns

• Strong command of Google Ads, Sklik, and Meta Ads

• Ability to work with GA4, GTM, and the tools needed to create and manage campaigns

• Business-minded approach and understanding of PPC within the broader marketing strategy

• Root-cause approach to troubleshooting and improving performance

• Independent work style and willingness to take responsibility for client outcomes

Benefits

• Pay matched to seniority level

• Home office 2 days per week

• 5 weeks of vacation plus Sick Days

• Multisport card and fresh fruit in the office every day

• Quarterly team breakfasts

• Supportive team culture and strong team collaboration

• Team events (including in the Czech Republic and abroad)

• Team building activities both in the Czech Republic and internationally