Digital Marketing Strategist (Mobile Apps)

Quick Facts

• Role: Performance/digital marketing strategist for key mobile applications

• Focus: Mobile app marketing strategy and multi-channel campaign planning/optimization

Description

You will own the creation and execution of digital marketing strategies for Mapy.com and Seznam.cz mobile apps, and support additional Seznam services as needed. The role includes planning and managing campaigns across display, search, video, social, email, and push, optimizing budgets and spend allocation with channel specialists. You will use mobile ecosystem tools and analytics to improve ROI, user lifetime value, and brand-relevant metrics while handling attribution challenges.

Responsibilities

• Develop and implement digital strategies for mobile apps (primarily Mapy.com and Seznam.cz)

• Plan and manage multi-channel marketing campaigns (display, search, video, social, email, push)

• Manage budgets and media planning, including optimal investment allocation with channel specialists

• Run data-driven mobile app marketing using mobile ecosystem tools

• Automate and optimize campaigns, manage dynamic creatives, and conduct experiments

• Report and analyze campaign impact with emphasis on ROI, lifetime value, and brand metrics

• Address attribution challenges

• Collaborate with digital marketing, analytics, brand managers, creative team, and external experts as needed

Requirements

• Experience with performance marketing for mobile apps (agency or in-house)

• Strong analytical thinking and ability to turn data into actionable steps

• Experience planning and managing digital campaigns across multiple channels

• Willingness to innovate and automate to maximize campaign performance

• Overview of digital marketing overall and ability to work with specialists toward shared goals

Benefits

• Space for automation, optimization, dynamic creative work, experiments, and meaningful reporting

• Opportunity to work with data-driven mobile marketing tools and tackle attribution challenges

• Collaboration across marketing, analytics, brand, and creative teams