Senior Social Ads Specialist

Quick Facts

• Senior role focused on paid social and performance marketing
• Paid social campaign ownership for the CZ/SK/HU market
• Full-time position with flexible working hours

Description

You will manage paid social campaigns end-to-end—from strategy and execution through optimization and evaluation—then provide clear recommendations for next steps. The role covers funnel and KPI planning, budget allocation across platforms, and client-facing communication of the solution. You will run and optimize campaigns across multiple paid social channels and collaborate daily with strategy, data/analytics, and client teams.

Responsibilities

• Own paid social campaigns from strategy through execution, optimization, and reporting
• Build complete paid social strategy: funnel recommendations, budget split across platforms, format choices, KPI setup, and client solution presentation
• Set up and optimize campaigns across objectives (reach, traffic, engagement) and handle remarketing
• Work with analytics and campaign tracking
• Collaborate with cross-functional project teams (strategy, data/analytics, client teams)

Requirements

• Senior experience with paid social campaigns (agency or in-house performance team experience preferred)
• Practical knowledge of Meta Ads, TikTok Ads, and LinkedIn Ads
• Advanced understanding of campaign objectives, bidding strategies, audience targeting, remarketing, and common campaign types (catalog, lead, video, app, shopping)
• Ability to propose social ads strategy, allocate budget across platforms, recommend funnels, define KPIs, and explain the rationale
• Strong data interpretation skills and awareness of attribution/metrics differences across platforms
• Hands-on experience with analytics and tracking: GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters
• Logical thinking, responsibility, and the ability to work with strict deadlines
• Proactive, partner-oriented approach to clients
• English C1; Czech or Slovak at very good level

Benefits

• Competitive compensation and benefits (volunteer day, health days, Multisport, company events, refreshments, wellbeing activities, internal and external workshops)
• After the probation period: benefits package worth 15,000 CZK/year (lunch vouchers or insurance)
• Personal development: e-learning platform, learning budget, paid AI tools, internal and external workshops
• Full-time role with flexible working hours
• Comprehensive onboarding and highly effective on-the-job training
• Informal, cross-functional team culture with collaboration across brands and teams
• Modern pet-friendly office environment with onsite amenities
• 5 weeks of vacation + 3 My day days (28 paid days)
• Multisport card option
• Company-provided tech (laptop, mobile phone, mobile tariff)
• Fruit and snacks at the workplace