Senior PPC Specialist

Quick Facts

• Role: Senior PPC Specialist (performance marketing)
• Focus: PPC campaign management and optimization across major platforms; e-commerce and retail feeds; bidding and automation/AI

Description

You will manage and optimize performance marketing campaigns within your chosen channel stream (Google Ads, Sklik, Microsoft Ads, DV360, or Retail/Marketplace Ads). The role emphasizes performance thinking in a wider business context—analyzing results, identifying drivers and root causes, and optimizing Performance Max, Shopping, feeds, and bidding strategies. You’ll test new approaches including automation and AI workflows and collaborate with analytics, social, media planning, and strategy teams.

Responsibilities

• Manage and optimize performance campaigns for your channel stream
• Work with larger budgets and complex clients (from e-commerce to big brand campaigns)
• Optimize Performance Max and Shopping campaigns, feeds, and bidding strategies
• Analyze performance, find patterns/cause-and-effect, and propose recommendations with real business impact
• Collaborate with analytics, social, media planning, and strategy
• Test new approaches, automation, and AI workflow improvements
• Own performance outcomes and contribute ideas to evolve both campaigns and the team’s performance approach

Requirements

• Experience in performance marketing and independent PPC campaign management
• Experience with larger budgets and/or complex e-commerce accounts
• Understanding of feeds and Shopping and how they influence campaign performance
• Ability to work with bidding strategies and understand their business impact
• Strong diagnostics mindset (find causes, not just react to numbers)
• Ability to consider performance in context of margin and incrementality (not only spend)
• Open, clear communication with clients or management
• Ongoing monitoring of PPC activity and continuous improvement

Benefits

• 5 weeks of vacation plus 3 extra days off
• Flexible work model (office/home office; start/end by team agreement)
• Annual benefit budget ~15,000 CZK + extra budget for education
• Modern office in DOCK with amenities (gym, cafés, foodtrucks, bakery, groceries, Z-box)
• Annual bonus; pension and life insurance; meal allowance
• Compensation of the first 14 days of sickness up to 100% of salary
• Psychotherapy, well-being, massages or yoga in the office
• Dog-friendly office & shared parking spaces
• Teambuilding, cottage stays, and events (participation is optional)

Selection Process

• Call with recruiter to align expectations
• Interview with team members
• Case study
• Chemistry check with the team (informal)
• Final transparent feedback