Online Marketing Specialist (PPC & RTB)

Quick Facts

• Role: Online Marketing Specialist (PPC & RTB) (junior to senior)
• Focus: PPC campaigns, programmatic advertising (RTB), data evaluation, AI-assisted marketing
• Work style: Ownership of clients and campaigns; collaborative team environment

Description

You’ll support the creation, management, and optimization of performance PPC campaigns for clients and gradually build expertise in programmatic advertising (RTB). The role also includes working with AI tools for marketing, analysis, and daily tasks, plus meaningful reporting—understanding what’s happening, why, and what can be improved. You’ll gain a broader understanding of how performance marketing channels fit together.

Responsibilities

• Assist in the preparation, management, and optimization of PPC performance campaigns
• Learn programmatic (RTB) advertising, evaluate data, and identify ways to improve campaigns
• Use AI tools in practical ways to support marketing and analysis
• Create reports that explain what is happening in campaigns, why, and what actions to take
• Develop a full view of performance marketing beyond isolated channels
• Take increasing responsibility, including owning clients and running campaigns with room for your own solutions

Requirements

• Strong motivation to learn, think about results, and take responsibility
• Enjoys understanding what works, why it works, and how outcomes can be improved
• Can organize work independently; asks for help or finds information when needed
• Willingness to grow—okay not knowing yet, but committed to learning
• Interest in AI and how it can simplify work and improve marketing ideas
• Good communication with both the team and clients
• Analytical thinking for connecting insights and interpreting what data says
• Basic knowledge of performance marketing and/or interest in PPC fundamentals
• Basic understanding of RTB principles or strong interest in learning RTB
• Basic orientation in digital marketing channels
• Basic understanding of social media’s role in performance marketing
• English suitable for tools, documentation, and industry updates

Benefits

• Time and space to try new tools, approaches, and ideas; focus on what truly works
• Financial bonuses for good work and results
• Small team with direct access to decision-makers; your work is visible and impactful
• Development path tailored to your interests (from PPC and RTB and data toward broader marketing strategy)
• Meaningful long-term client projects aimed at better marketing—not just spending budgets
• Flexibility to work full-time, part-time, on contract/freelance, or as an internship (including options compatible with university studies)