PPC Specialist (Retail Media & Amazon Ads)

Quick Facts

• Role: PPC Specialist focused on Retail Media and marketplace advertising
• Platforms: Amazon Ads, Allegro Ads, Criteo, Cruxo (plus Google Ads, Meta Ads, TikTok)

Description

You’ll manage and optimize retail media and marketplace performance campaigns for global brands across multiple markets and platforms. You’ll translate client business goals into campaign structures and ad formats, then use data-driven optimization (bidding, budgets, segmentation, testing) to improve measurable results like ROAS and CPA. The role also emphasizes end-to-end ownership and converting insights into clear reporting and recommendations.

Responsibilities

• Help global brands grow where purchase decisions are made
• Build campaign structure and select ad formats for retail media platforms (Amazon Ads, Allegro Ads, Criteo, Cruxo, etc.)
• Own campaign execution and performance optimization across FMCG, retail, and e-commerce clients
• Optimize using data: bidding, budgets, segmentation, and experimentation
• Monitor and interpret performance from implementation through results
• Produce reporting and identify insights to support better decisions
• Collaborate with strategy, media, data, and account management teams across regions
• Explore automation, AI, and new tools to improve efficiency and reporting

Requirements

• 2–5 years of experience in online marketing (ideally agency/digital media, e-commerce, or client-side)
• Ability to independently manage Google Ads, Meta Ads, and TikTok Ads
• Solid understanding of performance marketing and what drives campaign performance
• Experience working with KPIs: ROAS, CPA, CPC, and conversion rate
• Ability to take responsibility for campaigns from setup through evaluation
• Ability to communicate results and recommendations in English

Benefits

• International projects for well-known global brands
• Flexible working hours and home office
• 5 weeks vacation plus 3 additional days off
• Education and professional certification budget
• Well-being program (e.g., psychotherapy, massages, yoga)
• Benefit budget ~15,000 CZK per year
• Salary compensation for initial sick days up to 100%
• Modern dog-friendly office with amenities and team activities
• Team events such as teambuildings and sports events