Mid/Senior PPC Specialist

Quick Facts

• Role: Mid/Senior PPC Specialist

• Focus: PPC campaign management, performance analysis, and AI-assisted optimization

Description

Manage, optimize, and develop PPC campaigns across Google Ads, Sklik, and Microsoft Ads. Analyze performance using Google Analytics and platform-level data, then use tools like Google Tag Manager and Google Ads Editor to improve execution and measurement. Create campaign strategies and client recommendations while leveraging AI tools and a modern reporting approach.

Responsibilities

• Manage, optimize, and develop PPC campaigns in Google Ads, Sklik, Microsoft Ads, and other ad systems

• Analyze campaign performance in Google Analytics and within each advertising platform

• Work with Google Tag Manager and Google Ads Editor

• Develop campaign strategies and provide recommendations to clients

• Use vibecoding and AI tools (for example, for content, automation, and analysis)

• Work with e-commerce systems such as Shoptet and Shopify, as needed

Requirements

• 2+ years of experience as a PPC specialist or in a similar role at a digital agency

• Strong PPC skills, including hands-on campaign creation and optimization

• AI-first approach with active use of AI tools

• Experience creating digital strategies and measuring performance

• KPI-driven mindset, using metrics as guidance for decisions

Benefits

• Young, ambitious, friendly team with know-how sharing

• Modern Vinohrady office setup with a gym and great amenities

• Flexibility: hybrid office/home office, with independent work organization

• Benefits package (Multisport, breakfasts, teambuildings, conferences, paid education)

• Support for remote work when needed and strong learning culture