Customer Journey & Growth Lead

Quick Facts

• Role: Customer Journey & Growth Lead

• Focus: Improving the end-to-end customer journey and driving growth with higher-order value

Description

You will identify and deliver projects that help sell more tickets for Formula 1 and MotoGP customers more efficiently, with higher value per order. The role spans the entire journey—from first website contact through the race trip (transportation, accommodation, and additional services)—and includes business case creation, coordination across teams, and project execution to production.

Responsibilities

• Improve the customer journey from website visit to the race

• Define what information and offers customers receive at each stage of purchase

• Develop email marketing and automated mailing scenarios

• Find cross-sell and upsell opportunities

• Propose and launch new products (accommodation, transport, parking, add-on services, bundles)

• Build business cases for new projects and validate economic viability

• Coordinate launches across engineering, marketing, sales, and external partners

• Manage a PPC agency and set where/when paid ads make sense

• Evaluate PNO, ROI, margin, conversions, and other marketing economics

• Improve promotion strategy for individual races and products

• Collaborate with developers on website, checkout, and product changes

• Identify weak points in the purchase process and propose fixes

• Use data and AI to automate and speed up decisions

Requirements

• Project ownership from idea to production

• Business and numbers orientation; ability to understand and model economics

• Ability to prioritize projects by real impact

• Online marketing and e-commerce fundamentals

• PPC understanding and ability to assess ROI/economics

• CRM, email marketing, and marketing automation fundamentals

• Ability to work with developers, agencies, and external vendors

• Data-driven decision-making

• Ability to work independently without a fully specified brief

• Drive to follow through and deliver

Benefits

• Visible impact on business through launched projects

• Direct collaboration with CEO

• High autonomy

• Own development team to realize ideas

• Large volume of customer and purchasing-behavior data

• Modern AI tools

• Low corporate bureaucracy

• Fast path from good ideas to production

• Work on an international product

• Opportunity to travel to Formula 1 and MotoGP events

• Flexible form of collaboration

• Above-market compensation based on experience and impact