E-commerce & Performance Lead

Quick Facts

• Role: E-commerce & Performance Lead
• Focus: E-commerce growth (UX/UI, CRO, Shopify roadmap, analytics) and paid acquisition performance (Meta/Google)
• Leadership: Manage a 4-person team and partner closely with an external performance agency
• Reporting line: Directly to the CMO

Description

Own the performance and further development of the e-commerce channel—from the website and UX and conversion rate to paid acquisition. Lead e-commerce strategy and roadmap prioritization based on business impact, while setting performance marketing direction, budgets, and priorities for domestic PPC and international agency work. Make data-driven changes and ensure measurable improvements in revenue and profitability.

Responsibilities

• Own the e-commerce roadmap and prioritize development by business impact
• Improve conversion rate, revenue per session, and AOV
• Develop UX/UI and the customer journey (from landing page to order completion)
• Optimize product pages, categories, navigation, landing pages, and checkout
• Run CRO programs with A/B testing and hypothesis evaluation
• Develop Shopify and the broader e-commerce technology stack
• Work with web and behavioral analytics; evaluate and interpret data
• Collaborate with development, data, design, and marketing teams
• Set performance marketing strategy, goals, and priorities
• Plan and manage marketing budgets
• Lead and challenge the in-house PPC specialist and work with external agencies
• Evaluate performance across Meta Ads, Google Ads, and other acquisition channels
• Manage metrics such as CAC, MER/PNO, ROAS, attribution, and acquisition profitability
• Drive forecasting and identify scaling opportunities
• Partner with the creative team on performance-oriented content

Requirements

• Strong experience in managing e-commerce and developing an online store
• Experience owning the e-commerce roadmap with UX and CRO
• Strong analytical and business thinking
• Ability to work from the office (4+1 office/home office)
• Deep knowledge of performance marketing and paid acquisition economics
• Understanding of Meta Ads and Google Ads sufficient to lead specialists and an agency
• Experience with e-commerce unit economics and KPIs (CR, AOV, CAC, MER/PNO, ROAS, LTV)
• Experience with direct people leadership
• Ability to prioritize by business impact and take ownership of results
• Ability to partner effectively with the CMO and cross-functionally (marketing, IT, data, design)

Benefits

• Fast growth stage with multiple in-house web stores across markets
• Significant marketing budgets, internal team, and external specialists
• Large scope for further optimization and ownership of how e-commerce and performance evolve
• Direct influence on the website, e-commerce roadmap, marketing investments, and team priorities