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September 16, 2026
Principal Product Designer, Consumer
Senior • On-site
240,000 - 300,000 USD/yr
New York, NY
Apply now
Quick Facts
Role: Principal Product Designer (Consumer)
Description
Lead product design for a full vertical of a consumer rent-payment experience, shaping and driving the product vision with end-to-end ownership. You’ll align multiple teams around complex design challenges, lead critical design exploration, and set quality standards across features and concepts. Design for people under real financial pressure, including error, pending, and recovery states, while evolving the design system and AI standards.
Responsibilities
Lead design for an entire product area/vertical: vision, strategy, and end-to-end execution
Align and connect multiple teams into a cohesive ecosystem
Lead design exploration for the most critical projects and set standards by staying close to the work
Raise and maintain a high quality bar through critiques, standards, and feedback
Design trustworthy flows with clarity, honesty, and dignity, especially for error/edge/pending/recovery states
Build prototypes and artifacts to align partners and leadership on opportunities
Support strategic initiatives with qualitative research, data, and industry trends
Partner with PM, analytics, risk, and engineering to structure experiments (hypotheses, guardrails, success criteria)
Establish design-thinking methods/toolkits for other teams
Evolve the Design System (Ultraviolet) including patterns and visual language
Establish and evolve product-lifecycle standards for AI use; improve design-to-code quality with frontend engineering
Requirements
10+ years designing and shipping consumer products
Product area/vertical leadership experience (beyond a single team)
Track record aligning several teams around a shared experience and knowing when to set standards vs. delegate
Experimentation and quantitative reasoning fluency (A/B tests, funnel and cohort data)
Strength designing unglamorous states (errors, edge cases, pending, recovery)
Comfort treating technical and regulatory constraints as design material
Evidence of raising the quality bar (mentorship, critique, standards, or durable systems)
Ability to design simple, intuitive products powered by complex systems and edge cases
Comfort documenting and explaining design process and rationale using best practices, research, and data
Demonstrated ability to drive execution to help the team succeed
Strong native mobile app design experience (iOS and Android)
Figma expertise
Experience using AI tools to sketch and prototype
Comfort with ambiguity and self-starter mindset
Passion for improving financial well-being for everyday people
Portfolio detailing shipped work
Benefits
Competitive medical, dental, and vision
Company equity
401(k) plan with company match
Unlimited paid time off + 13 paid holidays
Parental leave
Free subscription
For non-U.S. full-time employees: competitive compensation + company equity and unlimited PTO
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