Business Development Representative (French)

Quick Facts

• Role: Business Development Representative (French)

• Focus: Pipeline growth through lead generation and qualification

• Collaboration: Account Executives for qualified opportunities

Description

Drive pipeline growth by identifying, engaging, and qualifying potential customers through outbound prospecting, inbound lead follow-up, and engagement from marketing campaigns and events. Engage prospects by phone, email, and social using approved messaging and established qualification criteria. Partner with Account Executives to advance qualified opportunities and build foundational communication and prospecting skills.

Responsibilities

• Generate new business pipeline via outbound prospecting, inbound lead qualification, and follow-up on marketing campaigns/events

• Engage customers and prospects via phone, email, and social using approved messaging and qualification criteria

• Research companies, industries, and business challenges to identify where ServiceNow can deliver value

• Apply basic problem-solving to assess needs and determine next steps

• Qualify opportunities and partner with Account Executives to build sales pipeline

• Own individual performance goals and participate in coaching and feedback in a collaborative sales culture

Requirements

• Fluency in Canadian French (written and verbal)

• High school diploma or GED equivalent

• Strong verbal and written communication skills; ability to engage professionally and confidently

• Initiative, curiosity, and results-oriented mindset; willingness to take ownership

• Strong interpersonal and relationship-building skills; ability to collaborate across teams

• Resilience, adaptability, and growth mindset

• Strong organizational skills and attention to detail; ability to manage multiple priorities

• Willingness to learn AI-native tools and innovate outreach, prioritization, and daily workflows

• Basic understanding of cloud computing and SaaS concepts (or ability to learn quickly)

• Ability to participate in development simulations and in-person messaging activities and meet metrics

• Commitment to full participation in development tracks to launch an enduring career within 48 months

Benefits

• Four-week new hire training program to build sales skills and knowledge of the ServiceNow platform

• Collaborative global community with coaching, feedback, and development

• Strong foundation in technology sales with real-world experience and ongoing growth opportunities