
Business Development Representative (BDR)
ServiceNow
Boston, MA • 3m ago • Hybrid
Junior
Hybrid
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Quick Facts
Role: Business Development Representative (BDR)
Focus: Pipeline growth through prospecting, qualification, and sales collaboration
Note: No employment-based sponsorship
Description
You will drive new business pipeline by identifying, engaging, and qualifying potential customers through outbound prospecting, inbound lead follow-up, and engagement with marketing campaign leads. You will research prospects, uncover business needs, assess interest using established qualification criteria, and collaborate with Account Executives to advance qualified opportunities. The role emphasizes foundational technology sales skills with structured training and coaching.
Responsibilities
Generate new business pipeline via outbound prospecting and inbound lead qualification
Follow up on marketing campaigns and events
Engage prospects through phone, email, and social using approved messaging
Research companies, industries, and business challenges to find opportunities
Apply basic problem-solving to assess needs and determine next steps
Qualify opportunities and partner with Account Executives to build pipeline
Own individual performance goals and participate in coaching and feedback
Requirements
No employment-based sponsorship eligibility
High school diploma or GED equivalent
Strong verbal and written communication skills
Initiative, curiosity, results-oriented mindset
Strong interpersonal and relationship-building skills
Resilience, adaptability, growth mindset
Organizational skills and attention to detail; ability to manage multiple priorities
Willingness to learn AI-native tools to enhance outreach and workflows
Basic understanding of cloud computing and SaaS concepts (or ability to learn quickly)
Ability to participate in development simulations and in-person messaging activities
Ability to meet defined performance and metrics expectations
Commitment to full participation in development tracks to launch a career within 48 months
Benefits
Four-week immersive new hire training program
Collaborative global community and ongoing development opportunities
Foundation in technology sales with real-world experience
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