Business Development Representative (BDR)

ServiceNow

Boston, MA • 3m ago • Hybrid

Junior

Hybrid

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Quick Facts

  • Role: Business Development Representative (BDR)

  • Focus: Pipeline growth through prospecting, qualification, and sales collaboration

  • Note: No employment-based sponsorship

Description

You will drive new business pipeline by identifying, engaging, and qualifying potential customers through outbound prospecting, inbound lead follow-up, and engagement with marketing campaign leads. You will research prospects, uncover business needs, assess interest using established qualification criteria, and collaborate with Account Executives to advance qualified opportunities. The role emphasizes foundational technology sales skills with structured training and coaching.

Responsibilities

  • Generate new business pipeline via outbound prospecting and inbound lead qualification

  • Follow up on marketing campaigns and events

  • Engage prospects through phone, email, and social using approved messaging

  • Research companies, industries, and business challenges to find opportunities

  • Apply basic problem-solving to assess needs and determine next steps

  • Qualify opportunities and partner with Account Executives to build pipeline

  • Own individual performance goals and participate in coaching and feedback

Requirements

  • No employment-based sponsorship eligibility

  • High school diploma or GED equivalent

  • Strong verbal and written communication skills

  • Initiative, curiosity, results-oriented mindset

  • Strong interpersonal and relationship-building skills

  • Resilience, adaptability, growth mindset

  • Organizational skills and attention to detail; ability to manage multiple priorities

  • Willingness to learn AI-native tools to enhance outreach and workflows

  • Basic understanding of cloud computing and SaaS concepts (or ability to learn quickly)

  • Ability to participate in development simulations and in-person messaging activities

  • Ability to meet defined performance and metrics expectations

  • Commitment to full participation in development tracks to launch a career within 48 months

Benefits

  • Four-week immersive new hire training program

  • Collaborative global community and ongoing development opportunities

  • Foundation in technology sales with real-world experience

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