Senior Lifecycle Marketing Manager

Quick Facts

• Role: Senior Lifecycle Marketing Manager

Description

Plan, run, and continuously improve prospect lifecycle marketing programs that convert early engagement into sales conversations and pipeline. Own automated nurture journeys and triggered email, along with follow-up for integrated campaigns, ABM initiatives, and events for priority accounts and audiences. Collaborate cross-functionally and use performance data, testing, and deliverability best practices to drive MQL conversion and pipeline progression.

Responsibilities

• Build and optimize automated nurture journeys and triggered emails using segmentation and personalization.

• Own lifecycle programs end to end: intake/planning, messaging, audience requirements, testing, QA, launch, and performance reviews.

• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars; create targeted programs for priority accounts, industries, and competitive segments.

• Decide prospect routing outcomes (Sales vs nurture vs excluded) and work with Marketing Ops on suppression, cadence, and routing requirements.

• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs.

• Track performance against progression, MQL conversion, and pipeline; run tests to improve results.

• Apply email best practices across copy, cadence, and deliverability; ensure QA and share learnings.

Requirements

• 5+ years of experience in lifecycle, email, CRM, or growth marketing (ideally B2B SaaS).

• Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.

• Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.

• Ability to use email and funnel performance data to recommend and implement improvements.

• Strong written communication, stakeholder management, and cross-functional coordination.

• High attention to detail across audience logic, campaign setup, QA, localization, and reporting.

• Familiarity with HTML/CSS for email troubleshooting is a plus.

Benefits

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental Leave

• Base salary range (United States residents): $115,200–$194,400 USD