Lifecycle Growth Manager

Quick Facts

• Role: Lifecycle Growth Manager

• Focus: Lifecycle growth for Grok, Grok Bot, X, the API, and Grok Build

Description

Own lifecycle growth end to end—activation, conversion to paid, retention, winback, and expansion—turning daily product usage into revenue. Design, build, and measure multi-step, cross-channel lifecycle programs using event-based triggers, personalization, and rigorous experimentation with holdouts. Partner with engineering to improve the data model and integrations (warehouse syncs, APIs, webhooks) and use code/AI agents to ship and automate faster.

Responsibilities

• Strategy and roadmap: Lifecycle end to end across products

• Data and audiences: Use SQL and product data to size opportunities and build audiences/triggers

• Journeys: Architect cross-channel programs (email, push, in-app) with branching, suppression, and personalization

• Systems: Continuously improve identity/events/attributes/eligibility data model; partner on warehouse syncs, APIs, and webhooks

• Measurement: Run experiments with proper holdouts; measure incremental lift and make judgment calls

• Portfolio: Manage lifecycle as a portfolio; scale what works, retire what doesn’t

• In-product: Own in-app messaging and experiments; improve comms systems with product/engineering

• Tooling: Build internal tools/templates/automated QA using code and agents

Requirements

• 8+ years in Lifecycle, Growth PMM, or Product Growth at a high-growth product company

• Hands-on experience running lifecycle programs in a major lifecycle platform (Braze, Customer.io, or Iterable)

• Must be able to work in person at the San Francisco office

Benefits

• Equity

• Comprehensive medical, vision, and dental coverage

• 401(k)

• Short- and long-term disability insurance

• Life insurance

• Various discounts and perks

• Annual salary range: $216,000–$297,000 USD