Senior Product Manager, Paid Marketing

Quick Facts

• Role: Senior Product Manager, Paid Marketing

• Focus: Web funnels, SEO landing pages, and customer acquisition for premium/subscription growth

• Collaboration: Engineering, design, and growth marketing

• Work style: In-person attendance at least 3 days per week in New York, NY and Menlo Park, CA

Description

You will define and execute product strategy for web funnels, SEO landing pages, and acquisition experiences, optimizing the journey from discovery to long-term value. You’ll use attribution tracking and analytics to pinpoint drop-offs, improve conversions, and launch cross-sell programs that drive adoption of premium services and subscriptions. Your work will directly expand a high-value customer base through zero-to-one product features.

Responsibilities

• Define and execute product strategy for web funnels, SEO landing pages, and customer acquisition experiences

• Collaborate with engineering, design, and growth marketing teams to design, build, and launch optimized conversion funnels

• Leverage user attribution tracking and data analytics to identify drop-off points and implement measurable conversion improvements

• Design and launch cross-sell programs and campaigns to increase adoption of premium services and subscription offerings

Requirements

• 4+ years of product management experience (preferably in fast-paced growth, paid marketing growth, or product-led growth)

• Highly technical or analytical educational background (e.g., Mathematics, Economics, Engineering, or related quantitative discipline)

• Proven track record of optimizing digital funnels, managing custom landing pages, and utilizing data-driven attribution models

• Bias for action, strong ownership over outcomes, and ability to make sound product decisions without perfect data

Benefits

• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching

• Top-tier benefits including 100% paid health insurance for employees (90% coverage for dependents)

• Access to the best AI tools and continuous AI skill-building

• Flexible benefits spending account (Lifestyle wallet) for wellness and learning

• Employer-paid life & disability insurance, fertility benefits, and mental health benefits

• Time off to recharge including company holidays, paid time off, sick time, and parental leave

• Exceptional office experience with catered meals, events, and comfortable workspaces

In addition to base pay, the role is eligible for bonus opportunities + equity + benefits; base pay varies by compensation zone.