Integrated Campaigns Manager (AMER)

Quick Facts

• Role: Integrated Campaigns Manager (AMER)

Description

Lead execution of demand generation and account-based marketing (ABM) programs for strategic enterprise accounts. Own campaign deliverables that turn engagement into pipeline, including messaging, offers, webinars, nurture, and landing pages. Use a data-driven approach to optimize continuously and tailor stories for technical buyers.

Responsibilities

• Build and run programs for priority accounts and segments.
• Design and run ABM programs for clusters of strategic accounts, tailoring messaging, content, and offers by vertical, tech stack, use case, or buying-group pattern.
• Scale what works into 1:many programmatic plays using intent, enrichment, and ad targeting.
• Map account buying centers and build multithreaded plays for each stakeholder group.
• Turn account intelligence, intent, and usage signals into tailored campaign treatments (outreach, executive programs, events, direct mail, and sales plays).
• Shape campaign narrative and messaging; write copy for briefs, emails, landing pages, ads, and account-specific content.
• Develop and produce virtual event concepts (webinars, workshops, exec roundtables), owning production from idea to follow-up.
• Brief design and creative partners and keep the story consistent across every channel.
• Conceptualize and deploy creative demand gen offers; manage vendors on fulfillment, shipping, and budget.
• Track each offer from send through meeting to pipeline so you know what to repeat.
• Build and improve segmented email nurture programs; analyze performance and iterate on content angles and CTAs.
• Execute campaign deliverables: briefs, landing pages, emails, ads, and sales one-pagers.
• Own launch checklists and timelines; coordinate with design, web, ops, and sales and ship on time.
• Report campaign performance, share learnings, and suggest what to try next.

Requirements

• 3 to 5 years in B2B marketing, demand generation, or marketing operations with hands-on time supporting ABM or integrated campaigns for enterprise/technical audiences.
• Hands-on experience supporting ABM or integrated campaigns for B2B enterprise or technical audiences.
• Experience writing and executing email nurture campaigns in a marketing automation platform.
• Ability to work in person at the San Francisco office.

Benefits

• Annual salary range: $144,000–$176,000 USD
• Equity
• Comprehensive medical, vision, and dental coverage
• 401(k) retirement plan access
• Short- and long-term disability insurance and life insurance
• Various other discounts and perks