Senior Manager, Email Marketing

Quick Facts

• Role: Senior Manager, Email Marketing (AMER Strategic Events audience generation)
• Category: Marketing & Communications
• Scope: End-to-end email marketing strategy, production, execution, and reporting

Description

Own AMER strategic events audience generation for an email marketing program, balancing business needs with channel health to meet registration and engagement targets. Partner with Strategic Event teams across AMER on an end-to-end lifecycle: audience planning, AI-assisted email production, send execution, reporting, and business reviews. Use judgment-based prioritization and escalation to drive measurable outcomes.

Responsibilities

Strategy & Planning

• Collaborate on intake, audience generation strategies, and performance goals
• Set audience generation plans and KPI targets; adjust in cadenced reviews
• Run stakeholder reviews to negotiate priorities and decide what to prioritize
• Identify cross-regional standardization initiatives worth pursuing and drive buy-in across AMER/EMEA
• Provide forward-looking recommendations for business reviews based on synthesized signals

Audience Generation

• Execute audience generation campaigns end-to-end (refresh, escalate, retire)
• Align send calendar, suppressions, and sequencing with stakeholders under competing demands
• Convert post-send data into actionable observations stakeholders will act on
• Own escalation decisions for support eligibility disputes; flag AMER/EMEA process divergence early

Email Production

• Direct AI tools for email drafting, QA, and build support while owning final execution decisions
• Validate eligibility for new email project requests and execute builds on the live send calendar
• Monitor platform/technology releases and flag what matters for owned programs

Reporting & Compliance

• Assess channel health signals to decide what to escalate vs. monitor
• Deliver monthly stakeholder insights with root-cause commentary and attribution-aware narrative
• Ensure reporting accuracy when attribution is ambiguous

Requirements

• 10+ years of email marketing experience
• Strong stakeholder relationship management (intake, FY planning, quarterly business reviews)
• In-depth email marketing solution/ESP experience, preferably Salesforce Marketing Cloud
• Hands-on ability to direct AI tools for email production and override AI output when needed
• Proficiency with SQL, HTML/CSS, and AMPscript
• Ability to interpret business and email metrics and turn them into decisions
• Comfort prioritizing under pressure across events, always-on, and demand generation channels
• Working knowledge of CAN-SPAM and consent requirements, including judgment for edge cases

Preferred Qualifications

• Experience negotiating channel strategy with senior stakeholders under conflicting priorities
• Experience directly supporting event programs with real-time tradeoff decisions
• Experience with Salesforce products (Marketing Cloud) or Agentforce
• Experience building AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models
• In-depth understanding of LLMs/Agents and how APIs compare to MCP for email-channel enablement

Benefits

• Time off programs
• Medical, dental, vision, and mental health support
• Paid parental leave
• Life and disability insurance
• 401(k) and employee stock purchasing program