Field Marketing Manager (Healthcare / SLED)

Quick Facts

• Role: Field Marketing Manager (Healthcare / SLED)

• Scope: Public Sector organization with focus on Healthcare and SLED

• Travel: ~30%

Description

Own the Healthcare / SLED GTM by building and executing a data-driven marketing plan that lands and expands named accounts. Lead marketing strategy and orchestration across core partners to create memorable in-person, virtual, and next-gen experiences aligned to buyer outcomes. Partner with sales on planning, account insights, and pipeline trend analysis to drive measurable revenue impact.

Responsibilities

• Own the Healthcare / SLED GTM motion and orchestrate core business partners into one aligned motion

• Drive land-and-expand programs against vertical pipeline targets and adoption goals

• Design and deliver creative, high-impact experiences across in-person, virtual, and next-gen formats

• Translate the company mission into healthcare and SLED messaging tied to problems buyers feel and outcomes they’re measured on; coordinate with PMM and corporate marketing

• Serve as strategic marketing partner to Healthcare and SLED sales: lead planning calls, provide account-level insights, analyze pipeline trends, and align on priority accounts

• Oversee end-to-end event/program execution, including ideation, promotion, vendor management, onsite details, and follow-up

• Track every dollar spent against pipeline generated and manage the vertical budget toward high-impact investments

• Act as a feedback loop for corporate and PMM teams on messaging resonance and competitive shifts

Benefits

• Annual salary range: $153,000–$220,000 USD

• Equity

• Comprehensive medical, vision, and dental coverage

• 401(k) retirement plan access

• Short- and long-term disability insurance

• Life insurance

• Various other discounts and perks