Strategic Field Events Senior Analyst (TMT)

Quick Facts

• Role: Strategic Field Events Senior Analyst (TMT)

• Team: Americas Field Marketing (Marketing & Communications)

Description

You’ll drive target-driven field marketing strategy for the TMT vertical, translating business goals into multi-channel regional campaigns that generate pipeline, accelerate sales cycles, and improve product adoption. The role includes planning and executing live/hybrid events, webinars, and digital initiatives; partnering with regional sales leadership and account teams; and optimizing performance using analytics dashboards and KPIs.

Responsibilities

• Formulate and execute field marketing strategies supporting revenue goals and sales pipeline

• Partner with regional sales leadership and account teams to build targeted campaigns

• Plan and run live/hybrid events, virtual sessions, and digital lead-nurture initiatives

• Manage vendor and agency partners for seamless event and digital execution

• Track campaign efficacy using analytics dashboards and KPIs to maximize marketing ROI

• Collaborate with Product Marketing, subject matter experts, program leads, and executive sales leadership for enablement

• Create vertical-tailored content and messaging aligned to TMT market trends

Requirements

• 5+ years of B2B marketing experience

• Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines

• Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows

• Strong analytical skills translating marketing metrics into actionable strategic adjustments

• Strong written and verbal communication skills for executive leadership and cross-functional teams

• Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) (preferred)

Benefits

• Time off programs

• Medical, dental, vision

• Mental health support

• Paid parental leave

• Life and disability insurance

• 401(k)

• Employee stock purchasing program

Compensation Note

Typical base salary range: $94,000 - $142,300 annually (base only; may exclude bonus/incentive/equity as applicable).