Performance Marketing Manager

Quick Facts

• Role: Performance Marketing Manager

Description

Own and scale full-funnel paid acquisition campaigns across Google Ads and major paid social channels to drive qualified signups, pipeline, and revenue. Lead channel strategy, creative and landing-page experimentation, and measurement/attribution while partnering cross-functionally to improve funnel performance end to end. Optimize using data to improve CAC, LTV, payback period, and downstream conversion quality.

Responsibilities

• Paid acquisition: Build and optimize campaigns across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms.

• Channel strategy: Manage search, paid social, retargeting, and experimentation budgets; oversee campaign structure, keyword strategy, audience segmentation, and bidding.

• Creative & landing pages: Test ad copy and creative angles for technical audiences; iterate landing page versions with creative, content, and product marketing partners.

• Measurement & reporting: Own measurement and attribution, including tracking setup, conversion quality, offline conversion imports, and incrementality testing; communicate results through dashboards and weekly insights.

• Experimentation: Run structured experiments to identify new growth levers and stay current on platform changes, AI-driven campaign formats, and paid-media opportunities.

• Downstream conversion: Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream.

Requirements

• Experience with Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform

• Experience with B2B paid media

• Ability to work onsite in the San Francisco office

Benefits

• Annual salary range: $180,000 - $220,000 USD

• Equity

• Comprehensive medical, vision, and dental coverage

• 401(k) retirement plan

• Short- & long-term disability insurance and life insurance

• Various other discounts and perks