Performance Marketing Specialist

Quick Facts

• Role: Performance Marketing Specialist

• Focus: Data-driven performance marketing for international e-commerce markets

Description

Manage and optimize performance marketing campaigns for foreign markets, planning, setting up, evaluating, and improving ads based on data. Run Google Ads and Meta Ads campaigns (including Performance Max, Shopping, Search, remarketing, and Advantage+), analyze KPIs such as PNO, ROAS, CPA, and conversion rate, and optimize product feeds via Google Merchant Center. Collaborate with the marketing team on creatives and campaign planning while continuously testing strategies, creatives, and audiences to grow revenue and profitability.

Responsibilities

• Plan, set up, evaluate, and optimize performance campaigns

• Develop and support e-commerce growth across multiple European markets

• Manage Google Ads: Performance Max, Shopping, Search, remarketing

• Manage Meta Ads: Facebook/Instagram campaigns including Advantage+

• Monitor and optimize product feeds for ad systems; troubleshoot Merchant Center issues

• Track and analyze campaign performance and key metrics; prepare clear reports

• Allocate ad budgets effectively across campaigns and markets

• Test and optimize creatives, targeting, and marketing strategies

• Coordinate with the marketing team on creatives and campaign activity across markets

Requirements

• 2–3 years of active performance marketing campaign management (ideally for e-commerce)

• Strong knowledge of Google Ads and Meta Ads with ability to independently set up, optimize, and evaluate campaigns

• Experience with Performance Max and Shopping campaigns

• Knowledge of product feeds and Google Merchant Center, including product data optimization and issue resolution

• Solid understanding of GA4 for analyzing traffic, user behavior, and channel performance

• Knowledge of GTM for managing tracking codes, setting up events and conversions, and supporting measurement for Google Ads, Meta Ads, and GA4

• Analytical mindset with ability to draw conclusions from data and propose improvements

• Ability to work independently and proactively, taking ownership of campaigns

• Experience managing and understanding the relationship between ad spend, revenue, and profitability

• English proficiency to understand specialized texts and work with tools in English

Benefits

• Work on an e-commerce project with international reach (operations in 21 European countries and growth ambition)

• Real impact on performance marketing outcomes (not just executing tasks)

• Variety across European markets with different opportunities and optimization challenges

• Autonomy and ownership to bring ideas, test approaches, and implement them

• Collaboration with a marketing team supporting brand growth

• Professional growth through multiple markets, ad systems, and strategies

• Ongoing education and professional development via trainings, courses, and marketing conferences

• Stable background of a Czech company with international presence and growth plans

• Competitive compensation based on experience and skills