Performance Marketing Specialist (SEM, SEO, Analytics, AI-SEO)

Quick Facts

• Role: Performance Marketing Specialist (SEM, SEO, Analytics, AI-SEO)

• Focus: Performance marketing for B2B/SaaS applications

Description

You will run and optimize performance advertising campaigns across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and Meta Ads, reporting results and continuously improving performance. You will also monitor keywords, organic visibility, and traffic analytics, and optimize websites and content for SEO and AI-SEO. You’ll track search algorithm and AI marketing trends and turn insights into practical actions.

Responsibilities

• Manage and optimize performance marketing ad campaigns (Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads) targeting 170+ countries

• Co-create and evolve performance marketing strategy for in-house applications used by 140,000 companies

• Report campaign results and optimize based on findings

• Monitor keywords, visibility, and analyze organic traffic using tools such as Google Search Console and SEMrush

• Optimize websites and content for SEO and AI-SEO (content optimization for AI systems and AI-based search)

• Track market and search algorithm changes and evolving AI technologies in marketing, then apply learnings

Requirements

• Minimum 1.5 years of experience in performance marketing and/or SEO

• Practical experience running performance marketing campaigns (Google Ads, Microsoft Ads, Meta Ads or similar platforms)

• Proficiency with Google Analytics (GA4) and Google Search Console, plus SEO tools such as SEMrush

• Skills in optimizing websites and content for SEO and AI-SEO

• Analytical mindset and ability to solve problems independently

• Ability to analyze sales and marketing data, build reports, and draw business conclusions

• Independence, responsibility, and a professional approach to work

• Willingness to learn and quickly adapt to a rapidly changing online advertising market

• Interest in developing ad platforms/tools and understanding their impact on SEO, SEM, and performance marketing

• Good English skills

• Excellent Polish skills (spoken and written)

• Engagement and professional working style

Benefits

• Salary: 9,000–16,000 PLN gross (employment contract)

• Choice of remote work or office work (Wrocław or Jelenia Góra)

• Work on high-budget PPC campaigns targeting 170+ countries

• Collaboration with analysts, SEM specialists, and a creative team for ad materials

• Real impact on product and company development

• Flexible working hours

• Relocation package for moving to Jelenia Góra

• Benefits: Multisport card co-payment, Medicover, group employee insurance, medical package, allowances, integration events, and additional perks