Brand Paid Media Manager

Quick Facts

• Role: Brand Paid Media Manager

• Focus: Top-of-funnel brand awareness and perception

• Channels: Television, podcasts, out-of-home, streaming audio/video, sponsorships, emerging channels

Description

Build and execute a top-of-funnel paid media strategy to increase awareness and introduce the brand to new audiences at scale. Own media planning, budgeting, forecasting, and allocation, lead negotiations and buying, and partner with brand and creative teams to build campaigns tailored to each medium. Measure effectiveness using brand-lift studies, incrementality analysis, geographic testing, and related methods to optimize investment and communicate results to leadership.

Responsibilities

• Develop and execute top-of-funnel paid media strategy across TV, podcasts, out-of-home, streaming (audio/video), sponsorships, and emerging channels

• Own media planning, budgeting, forecasting, and allocation across brand campaigns

• Identify the best markets, audiences, programs, creators, and cultural moments for maximum impact

• Manage media-agency, network, publisher, podcast, and vendor relationships

• Lead media buying and negotiations to secure effective placements, pricing, added value, and contract terms

• Collaborate with brand, creative, content, communications, and product marketing teams to develop campaign concepts and briefs

• Ensure creative is tailored per medium while keeping a consistent brand narrative

• Build testing plans across markets, audiences, messages, formats, frequency, and media mix

• Establish measurement frameworks covering brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand

• Evaluate impact using brand-lift studies, geographic testing, incrementality analysis, and similar methods

• Monitor performance, surface insights, and adjust investment based on results and business priorities

• Communicate plans, results, and recommendations clearly to cross-functional partners and leadership; stay current on media and measurement trends

Requirements

• Hands-on experience in paid media focused on brand advertising, media planning, and buying

• Ability to work in person from the San Francisco office

Preferred Qualifications

• Hands-on planning, buying, and optimization of brand campaigns across TV/CTV, podcasts, out-of-home, streaming audio, and digital video

• Proven ability to manage large budgets, build media plans, allocate investments, and negotiate directly with media partners

• Strong media planning fundamentals (reach, frequency, audience targeting, market selection, cross-channel media mix)

• Experience measuring brand advertising effectiveness via brand lift, incrementality, MMM, geographic experiments, and other analytical approaches

• Strong creative instincts and collaboration with brand/creative/marketing teams

• Highly analytical and organized; comfortable owning campaigns end-to-end including strategy, execution, measurement, optimization, and reporting

Benefits

• Annual salary: $180,000 - $220,000 USD

• Equity

• Comprehensive medical, vision, and dental coverage

• Access to 401(k) retirement plan

• Short- and long-term disability insurance

• Life insurance

• Various other discounts and perks