Senior Performance Marketing Specialist

Quick Facts

• Role: Senior Performance Marketing Specialist

• Focus: End-to-end management of performance marketing campaigns (PPC) across multiple platforms and verticals

Description

You will take complete ownership of PPC accounts (Google Ads, Meta, Sklik, Microsoft Ads, Criteo, etc.), handling everything from strategy to day-to-day execution. The role covers multi-vertical performance (Energy, Insurance, Telecommunications), budget allocation and optimization with a strong ROAS and efficiency focus using GA4 and Google predictions, and a full-funnel approach. You will also contribute to brandformance by using UGC and influencer content as performance ads, while continuously testing and evaluating using GA4, Google Ads, and Meta Ads.

Responsibilities

• Manage PPC accounts end-to-end across Google Ads, Meta, Sklik, Microsoft Ads, Criteo and more

• Drive performance across multiple verticals with different seasonality

• Allocate and optimize monthly budgets in the millions of CZK with ROAS and efficiency focus using Google predictions and GA4 data

• Apply full-funnel thinking to support long-term acquisition and cross-sell between verticals

• Support brandformance initiatives by deploying UGC/influencer content as performance advertising

• Test, measure, and continuously improve campaigns using GA4, Google Ads, and Meta Ads; regularly consult and evaluate results

Requirements

• 4+ years of senior performance marketing experience with proven results in lead generation (ideally in finance/insurance/energy)

• Proficiency with GA4, Google Ads, and Meta Ads at a level where guidance is not needed

• Ability to simplify complex topics; campaigns and ad copy must be human and directly understandable

• Proactive approach with ideas that can be quickly tested and launched

• Ability to operate independently with a team spirit; reporting to CMO and a consultant

Benefits

• Direct access to leadership with fast decision-making (CMO and CEO reachable)

• Collaboration with an expert sparring partner with deep project know-how

• Stable marketing team collaborating for 5+ years

• Freedom to execute with minimal bureaucracy (idea → test → result)

• Flexibility: contractor (IČO), Prague office (Palmovka) plus regular work-from-home opportunity, and fair senior compensation