Data Analyst

Quick Facts

• Role: Data Analyst (CRM and marketing analytics)

• Focus: Customer data analysis, segmentation, campaign targeting, and campaign effectiveness

Description

You will analyze customer data to support CRM and marketing campaigns, including building and maintaining customer segmentation and preparing target groups for campaign selection. The role includes running campaigns using SAS with a planned transition to Adobe Experience Platform (AEP) / Adobe Journey Optimizer, along with creating and optimizing SQL queries and ensuring CRM data quality. You will also evaluate campaign effectiveness and provide business recommendations while collaborating with business and IT teams.

Responsibilities

• Analyze individual customer data for CRM and marketing campaign needs

• Create and maintain customer segmentation based on transactional, product, and behavioral data

• Prepare target groups and select customers for marketing campaigns

• Execute campaigns using SAS, with planned transition to AEP / Adobe Journey Optimizer

• Create and optimize SQL queries for data acquisition and processing

• Ensure data quality, consistency, and correctness for CRM processes

• Collaborate with business units and IT teams on analytics delivery

• Analyze campaign and communication effectiveness and prepare business recommendations

• Support development of marketing campaign management and omnichannel communication processes

• Participate in the development of analytics solutions related to CRM environment transformation

• Service delivery model: hybrid (2x per month) with work location in Warsaw, Wrocław, or Poznań

Requirements

• Minimum 4 years of experience in data analysis

• Very good SQL skills and practical experience with relational databases

• Ability to independently acquire, process, and analyze data

• Knowledge of SAS (SAS CI / SAS EG) or Adobe (Adobe Experience Platform / Adobe Journey Optimizer) at least at an intermediate level

• Ability to interpret business requirements and convert them into analytical solutions

• Experience analyzing and processing large data volumes

Benefits

• Opportunity to work on diverse projects across Software, Embedded, Data, and Cloud Services

• Participation in additional pre-sales and expert initiatives

• Access to medical care, sports card, and cafeteria platform per cooperation rules