Customer Analytics & Campaign Specialist

Quick Facts

Customer Analytics & Campaign Specialist focused on B2C security and insurance services.

Description

You will use customer and campaign data to identify growth opportunities, design and target marketing campaigns, and measure the real business impact. The role connects data analytics with customer communication planning across channels, including direct messaging and paid digital campaigns. You will translate insights into improved acquisition, activation, retention, and long-term customer value.

Responsibilities

• Analyze the customer base, customer behavior, service usage, and campaign results to find trends and opportunities
• Convert insights into business recommendations and regular reports
• Prepare data for more effective campaigns (segmentation, target groups, customer attributes, and data quality)
• Coordinate with CRM and data teams to strengthen data foundations for targeted communication
• Plan and manage campaigns via email, SMS, and push notifications
• Independently create and execute campaigns in Exponea
• Coordinate paid online campaigns (display, social, search) and connect them with the website and other digital touchpoints
• Link direct and online communication with ATL and BTL activities for a consistent offer across channels
• Set KPIs, evaluate performance, and measure commercial contribution (conversion, incremental lift, retention, customer value)
• Propose optimization steps based on results
• Collaborate closely with product management, CRM, data and digital teams, Customer Care, sales channels, and external partners

Requirements

• Experience with data analytics in marketing, CRM, or customer-base management
• Analytical thinking with understanding of data structures, segmentation, and data quality
• Ability to prepare analyses and reports and identify additional data needs
• Proficiency with at least one analytics/reporting tool (SQL, Power BI, Tableau, or similar)
• Experience with email, SMS, or push communication and knowledge of online campaigns and ATL/BTL principles
• Practical experience with Exponea or a similar campaign tool (advantage)
• Strong initiative and ownership from first insight to concrete results
• Ability to connect data with customer needs and business goals
• Ability to organize work, manage multiple activities, and clearly present conclusions
• Excellent Czech and strong English for everyday work communication

Benefits

• Smartphone compensation every 3 years up to 25,800 CZK
• Unlimited employee data plan; discounted calling and SMS for private or work use
• Annual bonus up to 15% of yearly fixed salary based on company results
• Discounts on T-Mobile services up to -75% for family and close ones
• Partner discounts
• Flexible working hours; home office possible (from home or abroad, by agreement with your manager)
• Shares2You equity program (Deutsche Telekom group benefits)
• 6 weeks vacation plus 1 day for charitable activities
• MultiSport card
• uLékaře.cz: free online prevention and access to medical specialists for you and your family
• Enhanced medical care in contracted facilities
• Learning and development via internal T-University
• Cafeteria benefits up to 15,000 CZK per year
• Day for good deed (1 paid day for volunteering in non-profit organizations)
• Psychological counseling by phone or online
• Meal allowance: 123.90 CZK per working day
• Sabbatical: after 2 years, 1 month for anything by agreement with your manager
• Pension savings contribution after 12 months

Equal Opportunity

Equal opportunities regardless of age, gender and gender identity, sexual orientation, disabilities, nationality, social and ethnic origin, political opinions, religion, or worldview.