Lead, Community Growth Marketing Manager

Quick Facts

• Role focus: Community strategy, member experience, and integrated community marketing
• Key outcomes: Membership growth, event participation and quality, activation, retention, satisfaction, account engagement, and advocacy

Description

Lead the community growth strategy and member experience for SELF, driving integrated marketing across GitLab’s community portfolio. Own event and chapter programming, design automated member journeys and cross-functional workflows, and coordinate an annual programming and marketing calendar with broader company campaigns. Partner with Sales and Customer Success to activate priority accounts and customer champions, then measure, iterate, and use AI-enabled experimentation to improve membership growth, engagement, retention, satisfaction, and advocacy.

Responsibilities

• Shape SELF’s strategy and growth plans to attract the right audiences and strengthen engagement and advocacy
• Lead programming and audience experience for SELF events and chapters, defining purpose, format, agenda, speakers, and follow-up
• Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams
• Build SELF’s annual programming and marketing calendar and align it with broader campaigns, launches, and field activities
• Experiment with AI to automate workflows, understand member feedback, personalize content, and improve decision-making (with human quality checks and responsible data handling)
• Partner with Sales and Customer Success to identify priority accounts and top customer champions and create paths for them to join and contribute
• Collaborate with executive teams and cross-functional and external partners to seed growth and integrate plans
• Track, measure, and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy

Requirements

• Experience building or scaling communities, membership programs, or peer networks
• Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journeys
• Understanding of how community engagement, advocacy, and account growth reinforce one another
• Experience partnering closely with sales teams to identify priority accounts and customer champions
• Demonstrated experience planning and delivering virtual and in-person community events, including connecting programming and follow-up to member value and outcomes
• Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, and/or campaign measurement
• Strong cross-functional collaboration and writing skills to communicate value to different audiences
• Ability to use member research, event feedback, engagement data, and marketing results to improve programs

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation and Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Base salary range for US residents: $139,200–$235,200 USD (bonuses/equity/benefits not included).