Principal Growth Marketing Strategist

Quick Facts

• Role: Principal Growth Marketing Strategist (individual contributor)

Description

Lead Growth Marketing’s operating rhythm and strategic, cross-functional projects to drive pipeline, first orders, conversion, expansion, and post-sale adoption in a B2B software business. Partner closely with the VP of Growth Marketing to maintain the end-to-end growth engine view, handle budget trade-offs, represent Growth Marketing in pipeline and partner conversations, and prepare executive updates and keynotes.

Responsibilities

• Run operating rhythm: goals, business reviews, planning cycles, and metric inspection

• Track leadership commitments between VP 1:1s to ensure strategy follow-through

• Own strategic, cross-functional projects without a single functional home

• Hold the team budget picture, prepare trade-offs, and act within delegated authority

• Represent Growth Marketing in pipeline reviews, cross-functional planning, and partner conversations

• Unblock functional leaders or stage issues to reduce the number of required conversations

• Serve as a strategic thinking partner to functional leaders

• Partner with the AI Transformation owner so AI adoption is visible, measured, and progressing

• Prepare the VP for high-stakes moments (executive updates, leadership materials, keynotes, customer/partner meetings)

Requirements

• Senior-level experience in B2B software marketing; ownership of a marketing function, budget, and/or GTM motion accountable for pipeline or revenue

• Breadth across demand/digital, field/events, lifecycle or product-led growth, partner marketing, and marketing operations

• Proven ability to land cross-functional projects through influence

• Business fluency: comfortable with P&L, pipeline reporting, and budget models; can explain subscription/consumption trade-offs clearly

• Experience with goal frameworks, business reviews, and planning cycles

• Hands-on AI fluency: use AI tools daily and build/configure AI capabilities; curiosity about AI’s impact on marketing operations

• Executive communication: concise writing, clear verbal briefs, ability to present to and be challenged by VP/C-level leaders

• Discretion with confidential people, budget, and strategy information

• Familiarity with developer/DevOps/platform engineering audiences (or ability to ramp quickly)

• Ability to use GitLab and travel occasionally

Benefits

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation and Employee Stock Purchase Plan

• Growth and Development Fund

• Parental Leave