Principal Content Marketing Manager (LTS Integrated Marketing)

Quick Facts

• Role: Principal Content Marketing Manager (LTS Integrated Marketing)

• Focus: Audience-first, integrated content marketing across LinkedIn Talent Solutions

• Work style: Hybrid (home and select office days)

Description

Shape how LinkedIn Learning Career Hub builds authority, delivers value to talent leaders, and connects insights, customer stories, product innovation, and expertise through an integrated content ecosystem. Develop editorial territories and narrative strategies, translating complex topics in talent, learning, skills, work, and AI into compelling content experiences across web, editorial, social, video, email, executive, and partner channels. Evolve content strategy for AI-driven discovery and optimize for measurable engagement and business impact.

Responsibilities

• Develop audience-first content marketing strategies linking business priorities, customer needs, market insights, thought leadership, and product narratives across the Talent Solutions portfolio

• Identify and shape distinctive editorial territories to build sustained authority and create value for talent and business decision-makers

• Translate complex topics into clear narratives and experiences across multiple channel types (web, editorial, social, video, email, executive, partner)

• Build integrated content programs that combine flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content

• Create strategic briefs, editorial frameworks, and content plans aligned across Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners

• Scale approaches to translate research, customer insight, expertise, and existing intellectual property into multiple high-value formats

• Partner with executives, customers, creators, and subject-matter experts to develop credible thought leadership and market storytelling

• Improve visibility and authority for AI-driven discovery using modern search, content architecture, structured content, and emerging optimization practices

• Define success metrics, evaluate content performance, and use audience signals and business data to refine editorial priorities and distribution

• Champion AI-first ways of working using AI and agentic workflows while maintaining strong human editorial judgment

Requirements

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines

• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats

• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences

• Experience leading complex cross-functional initiatives and influencing stakeholders across multiple teams without formal authority

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience

Benefits

• Pay range: $157,000 to $245,000 (varies by location and candidate factors)

• Total compensation may include annual performance bonus, stock, and benefits/incentive plans