Mobile Acquisition Specialist

Quick Facts

• Role: Mobile Acquisition Specialist
• Focus: Mobile app user acquisition and growth

Description

Execute and scale mobile app growth strategies with a primary focus on Google App Campaigns. You’ll set up campaigns, optimize creatives, and track daily performance using key metrics such as CPI, trial starts, and initial conversion rates. You’ll also support other paid acquisition channels and use attribution data to improve long-term user outcomes.

Responsibilities

• Set up, monitor, and optimize Google App Campaigns
• Refresh and test ad assets (copy, images, video) to find top-performing creative combinations
• Monitor daily campaign performance and key metrics (e.g., CPI, trial starts, early conversion rates)
• Collaborate with the creative team on new ad angles and visual assets
• Learn and use mobile attribution platforms to analyze how paid campaigns convert into long-term users
• Pull performance reports and share data-backed insights with the team

Requirements

• Proven experience running digital performance marketing campaigns; Google Ads experience required, App Campaigns experience is a plus
• Understanding of core performance metrics: CTR, CPC, conversion rates, CPA/CPI
• Strong analytical mindset and ability to work with numbers in Excel or Google Sheets
• Adaptable and eager to learn mobile-specific growth and attribution tooling
• Outstanding verbal and written communication skills in English

Benefits

• Growth and learning opportunities (courses, conferences, online learning, books)
• Health and wellness benefits (health insurance, mental health checks, workouts, sports card)
• Tools of your choice for your setup
• Community and team traditions (yearly workation, Friday get-togethers, team buildings)
• Commuting support (public transport cost compensation)
• Work-life balance with office work plus up to two remote days per week; WFA option
• Premium Surfshark accounts for you and your family
• Gross salary: 10,000–15,000 PLN/month (based on skills and experience)