PPC Performance Specialist

Quick Facts

• Role: Performance Specialist (mid-level)
• Focus: End-to-end PPC campaign ownership, optimization, and measurement

Description

Manage and optimize PPC campaigns across Google Ads, Sklik, and Meta Ads (and possibly others), taking full responsibility for performance and budgets. Use data to propose optimization steps and evaluate results (ROAS, CPA, conversions), including supporting correct measurement for conversions. Contribute to performance media strategy, collaborate with internal teams, and communicate clear outcomes and recommendations to clients.

Responsibilities

• Run and optimize PPC campaigns (Google Ads, Sklik, Meta Ads, possibly others)
• Propose data-driven optimization actions
• Work with account and campaign structure and bidding
• Identify opportunities to improve performance
• Analyze campaign performance using Sheets/Excel and Looker Studio
• Interpret performance in context (not just “what happened,” but “why”)
• Support correct measurement and conversion setup
• Work with analytics tools including GA4 and GTM
• Help design media and performance strategies
• Collaborate with account owners, social team, and other specialists
• Communicate performance outputs and recommendations to clients
• Participate in tenders and client proposal preparation
• Monitor performance trends and test new approaches

Requirements

• Mildly advanced experience with PPC (Google Ads, Sklik, Meta Ads, or other)
• Ability to work with data and evaluate campaign performance
• Ability to organize tasks and follow through
• Accountability for assigned performance and budgets
• Ability to think in context, not only operationally
• Clear communication (internally and with clients)
• Motivation to learn and improve
• Full-time availability

Benefits

• No strict office hours; flexible home office based on project/client needs
• 25 days vacation, 5 sick days, and a free birthday day
• Personal learning budget tiered by tenure
• Workshops, conferences, language courses, and internal know-how sharing
• Company library with optional replenishment
• Lunches every 14 days and the option to buy snacks in the office
• Preferred hardware setup, phone, and mobile plan
• Multisport card
• Contribution toward Lítačka public transport
• Team building events
• Dog-friendly office
• New offices in Karlín
• English lessons
• Massage contribution directly in the office