Senior Marketing Director

Quick Facts

• Role: Senior Marketing Director

• Focus: Own the marketing strategy and drive measurable growth across acquisition, product marketing, retention, expansion, and partner/channel efforts.

• Leadership: Lead a multidisciplinary marketing organization of ~30 people (7 direct reports).

Description

You will own the marketing contribution to business growth, shaping the company’s growth strategy and executing the marketing strategy end-to-end. The role covers brand development, acquisition, product marketing and go-to-market, lifecycle retention/expansion, and partner/channel marketing, supported by analytics, experimentation, and AI-driven automation. Success is measured through MRR contribution, marketing ROI, pipeline generation, conversion rates, and brand health.

Responsibilities

• Co-create company growth strategy and own marketing strategy and execution

• Drive marketing activities across the customer lifecycle: acquisition, cross-sell, upsell, and retention

• Identify new growth opportunities across products, segments, and markets

• Build and evolve an experimentation and measurement system for business impact

• Apply AI and automation in marketing (personalization, predictive lead scoring, automated campaigns) with clear commercial benefits

• Monitor marketing trends and competitor behavior

• Own brand development and positioning; ensure consistent messaging and efficient use of marketing spend

• Lead marketing analytics and performance evaluation

• Build customer advocacy and community (references, reviews, referral programs, community-led growth)

• Co-create go-to-market strategy for new products and segments, including positioning, messaging, value proposition, launch, and adoption support

• Collaborate on pricing and packaging strategy tied to CAC/LTV economics

• Translate customer insights into product development

• Support product adoption and business success

• Own marketing support for partners and affiliates; develop co-marketing and co-brand activities

• Work on channel enablement with materials, campaigns, and certifications to support partner distribution

• Lead strategic marketing initiatives and brand projects; measure marketing contribution and ensure alignment with company strategy

• Lead, develop, and evaluate a ~30-person marketing organization, including setting goals, KPIs, and key marketing metrics

• Plan and manage the marketing budget effectively; foster a culture based on collaboration, data, experimentation, and continuous improvement

• Proactively introduce AI into team processes

Requirements

• 10+ years of experience in marketing, growth, commercial, product/GTM, or similar roles; at least 5 years in direct responsibility for marketing and/or growth

• Proven experience leading larger multidisciplinary teams and managers, ideally in growth or transformation environments

• Experience in B2B SaaS, technology, or digital environments

• Demonstrated impact on business outcomes (acquisition, revenue, retention, or expansion)

• In-depth expertise across multiple key marketing disciplines; ability to strategically manage the full marketing mix (brand, acquisition, product marketing, lifecycle, retention, and growth)

• Experience contributing to strategic management of the company

Benefits

• 5 weeks of vacation plus 4 extra days off

• Salary top-up during sick leave or care for close family up to 100%

• Multisport contribution, meal allowance, and referral bonus for recommending a new colleague

• Discounted Shoptet plan for your own online store

• Learning budget, English courses, and an internal learning program (“Product Academy”)

• Computer by preference (Mac or Windows) and a favorable mobile plan for you and your close ones

• Mental health support: up to 6 therapy sessions per year

• Offices in Holešovice, bike-friendly facilities, large coffee supply, fruit/vegetables and healthy snacks

• Community events (team dinners, birthdays, company beer, teambuildings)