Senior Product Manager (Social Commerce & AI-enabled Platforms)

Quick Facts

• Role: Senior Product Manager (zero-to-one), social commerce and AI-enabled commerce/data products
• Focus: Product discovery, strategy, roadmap, and launch/iteration across emerging platforms, integrations, and data capabilities

Description

You will lead zero-to-one product discovery and development for social commerce, commerce data, integration, and AI-enabled initiatives, including support for TikTok Shop and adjacent creator/affiliate and marketplace capabilities. This is a senior individual-contributor role that takes ambiguous opportunities from problem definition and discovery through prototype, product strategy, roadmap, launch, and iteration. You will turn fragmented signals and disparate data sources into scalable, useful outcomes for clients and internal teams.

Responsibilities

• Lead zero-to-one product discovery and development: identify unmet needs, validate customer and market demand, and scale the strongest product hypotheses.
• Define and execute product vision, strategy, and a multi-quarter roadmap.
• Use rapid prototypes, proof-of-concept, user research, and structured experiments to test assumptions early.
• Prioritize roadmap using customer value, commercial return, GMV/revenue potential, adoption, operational impact, technical feasibility, risk, and time-to-market.
• Translate business needs, platform changes, customer feedback, and technical constraints into requirements, epics, user stories, acceptance criteria, and measurable release plans.
• Partner with Engineering, Data, Design, Client Solutions, Operations, Sales, Legal, Security, and executive leadership to deliver high-quality, scalable products.
• Participate in technical discussions across APIs, webhooks, OAuth, permissions, token management, SDKs, data models, event schemas, workflow orchestration, and third-party integrations.
• Shape requirements for data ingestion, normalization, identity resolution, data quality, governance, clean rooms, data lakes/warehouses, measurement, and system-of-record decisions.
• Develop an AI-first product approach for insights, decisioning, workflow automation, campaign/commerce operations, and user experience.
• Evaluate and manage external vendors and platform partners, including technical due diligence and delivery oversight.
• Develop a build/buy/partner/prototype point of view and clearly communicate rationale to leadership.
• Stay current on social commerce, creator/affiliate ecosystems, retail media, AI capabilities, data/privacy trends, and platform API changes.

Requirements

• 7+ years of product management, product strategy, technical product leadership, or equivalent experience in software/SaaS/commerce/ad-tech/data/platform environments.
• Proven senior-level ownership of products from concept through launch and iteration.
• Technically fluent and credible with engineering and data teams.
• Experience across APIs, integrations, authentication/authorization patterns, and multi-system workflows.
• Experience delivering products involving data pipelines and data platforms such as data lakes/warehouses and/or clean rooms.
• Experience with AI/LLM-enabled products and intelligent workflow automation (including data intelligence/agents), with pragmatic judgment around privacy/security/supportability/ROI.
• Experience in social commerce/marketplaces/retail media/creator-affiliate technology; TikTok Shop experience strongly preferred.
• Ability to create structure from ambiguity and independently drive progress and decisions.
• Strong collaboration and written communication with executives, technical teams, clients, and external partners.

Benefits

• $100,000–$120,000 annual salary range.
• In-office attendance policy: work in the office for a minimum of three days per week (may increase over time).