Programmatic Campaign Consultant (Execution & Optimization)

Quick Facts

Client-facing programmatic campaign execution and optimization consultant.

Description

Manage and continuously optimize programmatic campaigns to deliver performance and meet budget goals, often across multiple markets. You ensure quality and structure of buying (where ads actually purchase, whitelists, pre-bid filters, viewability, brand safety, invalid traffic), analyze data down to targeting and inventory levels, and defend decisions with test results. You also guide clients with clear recommendations, pilot new formats/technologies (CTV, DOOH, digital audio, rich media, dynamic creatives), and provide feedback to improve in-house products.

Responsibilities

• Set up, launch, and continuously refine programmatic campaigns to achieve performance and budget targets
• Define audiences, formats, frequency, and inventory
• Monitor buying quality: whitelist/pre-bid filters, viewability, brand safety, and invalid traffic
• Evaluate performance with data at fine granularity and verify opportunities using tests
• Present and justify findings and next steps to clients and internal stakeholders
• Identify campaign constraints and propose concrete improvements (new formats, channels, data, or optimization approaches)
• Provide ongoing status updates and answer campaign questions proactively
• Test emerging platforms and ad technologies and determine where they make sense for specific clients
• Translate missing product features/needs into feedback for in-house teams

Requirements

• 2+ years of active management of RTB campaigns
• Or 2+ years managing PPC or social media advertising, with a desire to shift to programmatic
• Advanced experience with one or more DSPs: DV360, Adform, The Trade Desk, or Teads
• Strong knowledge of performance measurement: conversion tracking, attribution, viewability, and frequency
• Ability to analyze data independently (Excel/Sheets pivots and Looker Studio)
• Proactive mindset; ability to rework strategy mid-campaign when results/feedback show it isn’t working
• Client-oriented approach with confident communication on calls and in status updates, including underperformance scenarios
• Czech or Slovak at native level; English for email and client calls
• Enjoy monitoring programmatic trends and technology developments

Benefits

• Fixed monthly compensation (amount discussed based on experience, results, and portfolio)
• Education support (courses, trainings, workshops, conferences)
• Room for career and financial growth
• Flexible working hours
• Hybrid model with an office in Prague or Bratislava, or full remote
• Paid time off and sick days (also for freelancers)
• Happy Money team budget
• Multisport card partially covered by the company
• Regular team-buildings and company events
• Real impact on company revenue and product direction
• Work with in-house products (Zircon Ads, Zirsee) and direct feedback loop from client practice
• Diverse client portfolio (segment and geography)
• Friendly team and access to know-how from experienced colleagues

Selection Process

• Send CV plus a short motivation letter (or video)
• Short online call with HR
• Practical assignment
• Second interview with a hiring manager
• If there’s a match, a cooperation offer