Optimization Consultant

The Optimisation Consultant creates, drives and delivers conversion optimisation strategies using the Lean Convert Delivery Framework. The main goal is to deliver 95%–105% of the contract bought by the client, while generating ROI through experimentation and personalisation at 10x investment.

Responsibilities

• Create stakeholder alignment and commitment around optimisation goals and focus for conversion optimisation roadmaps.
• Manage discovery and concept phases to create impact maps that support contract delivery and ROI.
• Clearly communicate and sell concepts and hypotheses to secure stakeholder buy-in and commitment to the optimisation roadmap.
• Regularly inspect and adapt the process and optimisation roadmap.
• Drive clear optimisation plans that set the delivery team up for success.
• Support accurate requirements gathering and reporting.
• Manage the overall process to ensure timely QBRs, strategy sessions and requirements sessions; renew commitment and alignment to goals; and enable strategy pivots when needed.
• Consistently deliver multiple client optimisation strategies using Just In Time methodology.
• Write statistically accurate client reports with meaningful insights and next steps.
• Support the Sales team as needed to win new clients.
• Engage with vendor partners to learn about product launches and build strong relationships with vendor CSMs.

Experience

• 2–3 years’ minimum demonstrable knowledge of running optimisation programmes.
• Working knowledge of at least one testing platform: Optimizely, Oracle, Maxymiser, Adobe Target, Monetate, Dynamic Yield, AB Tasty, VWO, Google Optimize or another testing platform.
• Working knowledge of web analytics: Google Analytics or Adobe Analytics.
• Demonstrable knowledge of statistical measures and the pros and cons of defining well-run experiments.

Nice to have

• Hands-on knowledge and experience with SessionCam, Contentsquare, Decibel Insight or other behavioural tracking tools.