Programmatic Account Manager (Strategy & Client Growth)

Quick Facts

Programmatic Account Manager responsible for strategy, client growth, and portfolio planning across programmatic campaigns.

Description

Own your own portfolio of clients by covering everything from media planning and buying strategy to interpreting results and guiding next steps. Present performance clearly to clients, even when campaigns under-deliver, and proactively identify opportunities to increase budgets or expand formats/channels with data-backed proposals. You will not perform platform setup/optimization yourself—those are handled by specialists and systems.

Responsibilities

• Plan campaigns for your portfolio (strategy, media plan, and results)
• Propose media buying strategy aligned to client goals (brand, performance, new market expansion)
• Evaluate outcomes, decide what should change, and hand directions to specialists or systems
• Present results to clients during status meetings and ongoing updates
• Drive portfolio growth by proposing additional channels, formats, or higher budgets based on data
• Collaborate with RTB, Account, and Sales teams as a unified client team

Requirements

• 3+ years in digital marketing (agency or client-side), including at least 1 year in programmatic planning, evaluation, or client communication
• Practical experience creating media plans and campaign strategies for clients
• Programmatic ecosystem knowledge sufficient to explain visibility, frequency, and attribution between brief and impression
• Ability to read campaign data and translate it into concrete business-impact steps
• Confident client-facing communication on calls and in status updates, including when results are not meeting expectations
• Czech/Slovak at native level and English strong enough for client calls
• Proactive, independent working approach and comfort without micromanagement

Benefits

• Fixed monthly compensation (amount discussed based on experience, results, and portfolio)
• Ongoing education support (courses, trainings, workshops, conferences)
• Opportunities for career and financial growth
• Flexible working hours and a hybrid model (Prague/Bratislava office) or fully remote
• Paid time off and sick days (also for freelancers)
• Happy Money monthly team budget
• Multisport card (partially covered by the company)
• Regular team-building activities and events
• Real impact: influence revenue and product direction
• In-house products (Zircon Ads, Zirsee) with client feedback feeding product development
• Diverse client portfolio (industry and geography)
• Supportive team culture with experienced colleagues from Sales, SaaS, and RTB