RTB Specialist

Quick Facts

• Role: RTB Specialist

Description

You will manage and optimize our programmatic demand and yield strategy across web, apps, and streaming inventory. As an operational and analytical expert on our RTB stack, you will work closely with SSP/DSP partners, engineering, and sales to maximize fill rate, CPM, and overall revenue.

Responsibilities

• Manage relationships and technical setup with SSP/DSP partners (e.g., Google AdX, Magnite, PubMatic, Xandr, TripleLift, Index Exchange)
• Configure and optimize header bidding settings: header bid timeouts, floor prices, and deal IDs (PMP, PG deals)
• Monitor and analyze RTB auction performance: bid density, win rate, CPM, fill rate, and latency
• Run A/B tests on floor pricing and participate in bidder participation and yield strategies across web, apps, and streaming inventory
• Work with ad ops/engineering to resolve discrepancies, tag issues, and integration errors
• Build and maintain yield reporting dashboards to track revenue performance by partner, format, and platform
• Track programmatic advertising trends
• Support the transition and optimization of programmatic strategy for CTV/streaming inventory (SSAI, ad pods, frequency capping)

Requirements

• 2+ years of experience in programmatic advertising, RTB, yield management, or ad operations (ideally with a publisher, streaming platform, SSP, or DSP)
• Strong knowledge of the OpenRTB protocol, header bidding, and auction dynamics
• Practical experience with ad servers (SAS 360 Match, GAM) and SSP platforms
• Analytical mindset; comfortable working with large datasets using Excel/Sheets plus SQL or BI tools (Looker, Tableau)
• Excellent communication skills for managing external partners (SSP, DSP, agencies)
• Comfort working in a fast, data-driven environment with evolving industry standards (privacy and identity solutions)

Benefits

• Motivating compensation and standard employment contract
• Opportunity to contribute to the development of additional strategic products
• Access to cutting-edge ad technologies and prototype work on the Czech market
• AI budget and quality tools
• Flexible work model and modern offices (Vinohrady)
• Education support
• Access to role-appropriate data and tools
• Benefits: 25 days of vacation, meal vouchers, Multisport card/cafeteria, PP and ŽP, 1 day per week from home, Prima+ employee subscription