Specialist, Social Media & Graphic Design

Quick Facts

• Role: Specialist, Social Media & Graphic Design
• Focus: Trade social media growth/elevation across Carnival-owned channels and travel advisor/partner communities; also acts as a graphic design and creative resource for Trade Marketing Creative Services.

Description

The role owns and grows the trade social media presence, including the Trade Facebook Page, the Travel Advisor Facebook Group, and other trade-facing social channels. It develops and schedules content, manages community engagement, creates and optimizes paid social campaigns, and uses performance/trend analysis to improve audience growth and engagement. It also designs a wide range of trade marketing assets for digital and print channels while ensuring alignment with brand standards and visual identity.

Responsibilities

• Own the trade social media content calendar from planning through execution; identify content opportunities and develop content supporting brand announcements, promotions, events, and trade marketing initiatives.
• Create, schedule, publish, and optimize content across Carnival-owned trade social channels.
• Monitor content performance and social media trends; continuously improve audience growth and engagement.
• Manage and optimize paid social campaigns (audience targeting, creative development, performance tracking, reporting) to maximize reach and engagement.
• Manage day-to-day engagement across the Trade Facebook Page, Travel Advisor Facebook Group, and other trade communities.
• Respond to questions and provide timely, accurate information; facilitate conversations and foster an engaging community experience.
• Monitor discussions, identify engagement opportunities, and collaborate with internal stakeholders to address advisor needs.
• Resolve advisor inquiries quickly and accurately through strong relationships with Sales, Public Relations, Marketing, and other business areas.
• Develop, execute, and monitor paid social campaigns supporting Trade Marketing objectives; analyze metrics, identify optimization opportunities, and report recommendations.
• Concept, design, and execute trade marketing materials across digital and print channels (social, email, digital advertising, sales/promotions, presentations, event collateral, partner communications).
• Serve as a creative resource and brand champion; translate marketing priorities into engaging content aligned with brand standards.
• Use Adobe Creative Suite (InDesign, Photoshop, Illustrator) and other creative tools to produce high-quality work from concept to final execution.
• Maintain attention to detail, organization, and project management while balancing multiple priorities.

Benefits

• Annual cash bonus program for non-sales roles.
• Comprehensive benefits: medical, dental, and vision plans; Employee Assistance Program; paid term life insurance and disability coverage.
• 401(k) with company match; Employee Stock Purchase plan.
• Paid Time Off; paid holidays (8 company-wide + 2 floating).
• Vacation time starting at 14 days/year (manager and below) or 19 days/year (director and above); sick time (80 hours/year full-time).
• Complementary stand-by cruises, employee discounts and special rates for family/friends.
• Learning and development resources including tuition reimbursement.
• On-site fitness center at Miami campus.

Qualifications

• Bachelor's degree in a relevant field.
• 3–5 years of experience in social media/community management, graphic design, or digital marketing.
• Demonstrated experience in social media strategy, content planning/editorial calendar management, community growth, and paid social campaign management with analytics and reporting.
• Proven graphic design expertise with a strong portfolio.
• Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Ability to maintain consistent brand identity across channels.
• Experience with project management tools like Asana preferred.
• Knowledge of Salesforce and basic HTML is a plus.
• Strong communication, organization, and customer-focused judgment; capable of managing multiple projects in a fast-paced environment.
• Proficiency in Microsoft PowerPoint, Word, and Excel.
• Cruise/travel/hospitality experience preferred but not required.
• Travel: less than 25% non-shipboard travel likely.
• Work conditions: in-office in South Florida (Miami/Ft. Lauderdale) Monday–Thursday; work from home on Fridays possible.