Partner Marketing Lead

🏢 Summary: Lead the go-to-market strategy and positioning for high-impact consumer product launches, partnering cross-functionally to drive adoption, experimentation, and measurable business impact. Own end-to-end product marketing from audience definition and launch planning to performance analysis and iteration. Shape integrated campaigns across in-app and external channels to scale product growth. 🗂️ Requirements: 8+ years in product marketing, product strategy, or go-to-market roles in consumer tech, gaming, or subscription products, Proven experience owning positioning and launches end-to-end with measurable business impact, Experience building go-to-market plans, timelines, and cross-functional workflows, Strong ability to define success metrics and use data to refine post-launch strategy, Hands-on collaboration with Product, Brand, Marketing Channels, and Comms on integrated launches, Ability to drive cross-functional alignment and manage risks to ensure on-time delivery 📃 Skills: GTM, Analytics, Experimentation, Positioning, Localization, ProductMarketing, PerformanceMarketing, LifecycleMarketing, InAppMarketing, Subscriptions 🏢 Description: About the role... We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact. You'll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross‑functional alignment so our launches show up with focus, scale, and measurable outcomes. You will... - Lead audience definition, value proposition, and positioning for priority products/features; align cross‑functional partners on who the products are for and how we will win in the market - Own the go‑to‑market strategy and launch plan for high‑impact bets; coordinate in‑app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption. - Be the voice of the consumer by gathering consumer and market insights to help inform product decisions - Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current. - Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch. - Drive cross‑functional alignment across Product, Brand, Performance, Comms and Business Development for launch readiness and on‑time delivery. - Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post‑launch. - Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently. You have... - 8+ years in product marketing, product strategy or equivalent go‑to‑market roles in consumer tech, gaming, or subscription products, owning positioning and launches end‑to‑end with demonstrable business impact. - Proven ability to turn strategy into execution: building plans, timelines, and cross‑functional workflows; identifying risks early and driving mitigation to protect delivery. - Excellent communication and facilitation skills with senior and cross‑functional stakeholders; you drive decisions, clarify trade‑offs, and keep teams aligned in fast‑moving environments. - Data‑informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch. - Hands‑on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches. - Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity. Exceptional candidates will have... - Experience leading GTM for new products or categories and finding product‑market fit in new segments or markets. - Track record partnering on creator/community or strategic co‑marketing programs to accelerate adoption. - Experience coordinating multi‑market launches and localization workflows with regional partners. - Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels. - Background in a consumer subscription, gaming, or edtech company. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. Salary Range: $163,200—$244,800 USD Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.

🏢 Summary: Remote-first Associate Director role focused on owning and expanding strategic enterprise partnerships within retail, eCommerce, and payments. The position drives GMV growth through data-driven account planning, BNPL integration, AI-powered insights, and executive-level stakeholder management. It combines commercial strategy, analytics, and cross-functional leadership to deliver measurable revenue and innovation outcomes. 🗂️ Requirements: 12+ years strategic account management experience, 7+ years in eCommerce, Enterprise-scale partnership management experience, Experience in fintech, payments, or eCommerce, Proven revenue growth and share-of-wallet expansion, Executive stakeholder management experience, Deep knowledge of BNPL and digital payments ecosystems, Experience with omnichannel commerce strategies, Data-driven account planning experience, Experience collaborating with Product, Data, Marketing, and Operations teams, Proficiency with Salesforce CRM, Experience with AI tools and predictive analytics platforms 📃 Skills: BNPL, eCommerce, Payments, Salesforce, CRM, AI, Analytics, PredictiveAnalytics, RetailTech, CheckoutOptimization, ConsumerFinancing, Forecasting, PipelineManagement 🏢 Description: Remote-first opportunity for U.S.-based employees, with the option to work in-person at our Manhattan office. About the Role As an Associate Director US, Enterprise Partnerships, you will own and expand some of Zip's most strategic Enterprise merchant relationships across the retail, eCommerce, and payments ecosystem. This role goes far beyond day-to-day management; you'll act as a strategic advisor, leveraging Zip's global BNPL platform, data insights, and marketing capabilities to drive measurable growth and innovation for enterprise merchants. You'll lead cross-functional initiatives spanning marketing, product, data, and operations to deliver solutions that improve conversion, unlock incremental revenue, and deepen customer engagement. This role requires a balance of commercial acumen, analytical insight, and relationship mastery, someone who can operate as both a trusted partner to C-suite stakeholders and an internal champion for merchant success. You'll Change the Game By: - Owning and expanding a portfolio of high-value enterprise partnerships, driving growth across GMV, profitability, transaction volume, and new user acquisition. - Developing strategic account plans for top merchants, grounded in data and market intelligence, with clear performance targets and co-marketing activations. - Partnering with client executives to shape omnichannel payment strategies, integrating Zip's BNPL capabilities across online, in-store, and mobile channels. - Leading joint business reviews (QBRs) and presenting actionable insights — highlighting performance metrics, benchmarking trends, and strategic recommendations that influence executive decision-making. - Driving cross-sell and up-sell motions across the merchant's organization by aligning Zip's expanding suite of solutions (BNPL, Pin8, marketing placements, and consumer insights) with evolving merchant needs. - Acting as the voice of the customer internally partnering with product, analytics, and marketing to identify feature opportunities, resolve friction points, and inform future innovation. - Collaborating with global teams to scale best practices across markets, ensuring consistency in execution and delivery excellence. - Managing long-term commercial renewals and contract negotiations to secure favorable, mutually beneficial terms. - Leveraging AI-powered insights and predictive analytics to identify growth opportunities, forecast merchant performance, and personalize partnership strategies that drive measurable GMV and adoption outcomes. What You'll Bring to the Team: - 12+ years of strategic account management experience, managing enterprise-scale partnerships, ideally within fintech, payments, or eCommerce. Of the 12 years, 7 focused in eCommerce. - Proven ability to deliver revenue growth, increase share of wallet, and influence executive stakeholders in a matrixed, global environment. - Deep understanding of BNPL, digital payments, and retail tech ecosystems, with fluency in merchant operations, checkout optimization, and consumer financing. - Demonstrated success in building and executing commercial strategies across omnichannel partners, including cross-sell and upsell plays. - Exceptional analytical, presentation, and storytelling skills, capable of distilling data into narratives that drive strategic decisions. - Experience building and executing data-driven account plans and marketing activations. - Experience collaborating with Product, Data, Marketing, and Ops to inform roadmaps and remove friction, acting as the voice of the partner inside the business. - Comfortable navigating CRM tools (Salesforce), forecasting, pipeline discipline, and deal documentation at an executive level. - Hands-on experience with AI tools or platforms to inform decision-making, automate insights, or personalize client engagement strategies. - Experience working in a high-growth, matrixed environment; able to scale what works and evolve what doesn't. - A collaborative, entrepreneurial mindset aligned with core values. - A strong understanding of AI tools and technologies, with the ability to effectively leverage AI in day-to-day workflows to drive efficiency, insights, and partner outcomes. What you'll get in return - Flexible working culture - Incentive programs - Unlimited Vacation - Generous paid parental leave - Leading family support policies - Company-sponsored 401k match - Learning and wellness subscription stipend - Beautiful Union Square office with a casual dress code - Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% covered choices available Compensation The annual base pay for this position is $131,000-$164,000 USD. In addition, you will be eligible for a 30% commission of equal value to the base pay range, making on-target earnings (OTE) a range of $170,300-$208,000 USD. This range reflects the US national compensation band. Additional premium percentages may apply based on tiered premium location-based strategy. Subject to the same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. If hired, employees will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Equal Opportunity The workplace provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and more. Recruitment processes are accessible and inclusive, and adjustments can be made to ensure a fair and equitable experience.

🏢 Summary: Strategic leadership role embedded in an in-house creative studio, owning end-to-end CRM and email strategy while driving cross-channel optimization across paid, social, web, and performance marketing. The position focuses on audience segmentation, lifecycle architecture, AI-driven insights, and testing frameworks to improve creative effectiveness and enrollment marketing outcomes. It requires deep expertise in enterprise CRM platforms, analytics, and AI-powered marketing tools. 🗂️ Requirements: Proven senior-level strategy or integrated marketing experience across multiple channels, Deep expertise in CRM and email marketing strategy in complex, multi-program environments, Hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo or equivalent), Strong knowledge of paid social, organic social, owned content, and performance marketing, Strong analytical skills including attribution modelling and A/B testing analysis, Experience building measurement frameworks and performance dashboards with data teams, Experience using AI tools for research, audience insight, and campaign planning, Ability to develop testing and optimization frameworks across channels, Ability to leverage AI-driven creative performance data in production workflows 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, A/Btesting, Attribution, Analytics, Dashboards, PaidSocial, PerformanceMarketing, AI, Pencil, OMG, ShareofModel 🏢 Description: Role: Strategy Lead Location: Remote - Minneapolis, MN The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers, motivators, and engagement triggers to prioritize messaging and approach opportunities Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders Account-Wide Strategic Leadership Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence What you need to be great in this role: Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction Experience working with data and analytics teams to build measurement frameworks and performance dashboards Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief Strategic command of the studio's three core platforms: OMG, Pencil, and Share of Model Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt Compensation: Base salary range: $127,500.00 to $142,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: The Go-To-Market Operations Leader drives operational excellence across Sales and Marketing by building scalable processes, owning the revenue technology stack, and delivering accurate pipeline analytics and forecasting. The role ensures data integrity, CRM governance, AI-driven automation, and performance transparency to support predictable revenue growth. It acts as a central operational partner to Sales, Marketing, Finance, and Product leadership. 🗂️ Requirements: 10+ years experience in Sales Operations, Revenue Operations, or GTM Operations in B2B SaaS/DaaS environments, Proven experience designing and scaling SalesTech and MarTech ecosystems, Deep expertise with CRM systems (Salesforce, HubSpot), Strong experience with pipeline analytics, forecasting models, and SaaS/DaaS KPI reporting, Experience implementing automation and AI-driven insights in revenue operations, Experience managing cross-functional and technical projects, Ability to work hybrid (minimum three days per week in office) 📃 Skills: Salesforce, HubSpot, CRM, SalesTech, MarTech, Analytics, Forecasting, AI, Automation, SaaS, DaaS, Reporting, Dashboards, KPIs 🏢 Description: The position purpose As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire's Marketing and Sales organizations through scalable processes, integrated tools, actionable insights, and disciplined performance governance. You are a hands-on operational leader who translates Spire's Go-To-Market strategy into reliable execution. You ensure that Sales and Marketing teams operate on accurate data, efficient workflows, and a fully integrated revenue technology stack that supports predictable growth across Commercial and Government segments. As part of Spire's Growth Marketing and GTM leadership team, you act as the central operational partner to Sales leadership, Marketing, Finance, and Product teams. Your mission is to ensure that the organization can plan, execute, measure, and improve revenue performance with confidence and transparency. Success in this role is measured by sales efficiency, pipeline transparency, forecast accuracy, and operational scalability. Role focus Provide leadership with reliable pipeline visibility and forecasting accuracy Ensure operational excellence across Sales and Marketing Build and maintain an integrated SalesTech and MarTech ecosystem Enable data-driven decision making across GTM teams Establish governance across CRM, reporting, processes, and revenue operations Act as the operational partner to Sales, Marketing and Finance leadership Core responsibilities Sales Operations Governance & Process Excellence You define and enforce the operational standards that enable scalable booking and revenue execution. Responsibilities include: Designing and maintaining standardized Sales Operations processes across regions and segments Defining pipeline stages, qualification standards, and performance metrics Establishing governance across CRM usage, reporting standards, and operational workflows Driving alignment between Sales, Marketing, Customer Success, and Product teams Ensuring consistent operating models across Commercial and Government sales motions Revenue Technology Stack Ownership (SalesTech & MarTech) You own the evolution and operational integrity of the GTM technology ecosystem. Responsibilities include: Defining and executing the SalesTech and MarTech roadmap Ensuring integration across core platforms such as CRM (e.g., Salesforce), marketing automation (Hubspot), analytics, and enablement tools Automating business processes wherever possible to reduce manual work and improve data reliability Working closely with IT and engineering teams on system integrations and architecture Continuously evaluating and improving the GTM tech stack to support growth and efficiency This role requires a hands-on operator who understands both the technical and business implications of GTM systems. Pipeline Analytics, Forecasting & Revenue Insights You ensure leadership has full transparency into revenue performance. Responsibilities include: Owning pipeline analytics, conversion metrics, and coverage analysis Managing forecasting processes and improving forecast accuracy Delivering performance dashboards for Sales leadership and executive teams Providing insights into pipeline health, sales efficiency, and revenue risks Supporting Finance with bookings tracking, forecasting alignment, and revenue planning inputs Business Reviews & Performance Cadence You establish the operational rhythm of Spire's Sales & Marketing organization. Responsibilities include: Owning the operational framework for: Weekly pipeline reviews Monthly performance reviews Quarterly business reviews (QBRs) Ensuring consistent reporting standards across Sales leadership Providing structured insights to support executive and board-level discussions Enabling Sales leadership to make fast, informed decisions based on reliable data Cross-Functional Leadership & Stakeholder Management You serve as a central partner across Spire's leadership team. Responsibilities include: Partnering closely with: Sales leadership Marketing leadership Finance Product Management Customer Success Aligning revenue operations with corporate planning and budgeting cycles Driving transparency and accountability across GTM performance Coordinating cross-functional initiatives that improve revenue execution AI-Driven Sales Operations & Automation You leverage modern AI capabilities to improve operational intelligence and efficiency. Responsibilities include: Identifying and implementing AI-driven analytics and automation across the revenue lifecycle Supporting Sales teams with AI-enhanced tools for pipeline management and decision support Continuously evaluating emerging AI capabilities across the GTM (Marketing & Sales) technology stack Sales Enablement, Training & Operational Readiness You ensure that Sales teams operate with the tools, knowledge, and operational discipline required to execute consistently across markets. Responsibilities include: Designing and maintaining structured Sales training formats and training kits aligned with Spire's GTM motions Delivering operational training on pipeline management, forecasting discipline, CRM usage, and reporting standards Ensuring Sales teams understand and adopt SalesTech and MarTech tools used across the revenue lifecycle Partnering with Marketing and Product teams to ensure Sales collateral and messaging are correctly applied in customer conversations Supporting onboarding and ramp-up of new Sales team members through standardized operational training programs This function ensures that Sales Operations not only provides tools and data, but also drives the operational discipline required for predictable revenue execution Deliverables Pipeline analytics and conversion insights Executive performance dashboards Bookings reporting and forecasting frameworks Budget and planning insights for Finance Governance of CRM, SalesTech, MarTech, and reporting standards Sales training program including formats and enablement kits Sales collateral and pitch frameworks aligned with GTM positioning Desired skillset 10+ years of experience in Sales Operations, Revenue Operations, or GTM Operations in technology-driven B2B environments supporting SaaS and DaaS recurring revenue business models Proven experience designing and scaling SalesTech and MarTech ecosystems Deep expertise with CRM systems (e.g., Salesforce, HubSpot) and revenue analytics tools Strong experience with pipeline analytics, forecasting models, and performance reporting by developing SaaS and DaaS KPIs and pro-actively managing and holding teams accountable Demonstrated ability to work directly with Sales leadership, Finance, and executive stakeholders Hands-on experience implementing automation and AI-driven insights in revenue operations Strong analytical, structured, and problem-solving capabilities Ability to balance strategic planning with operational execution Experience managing cross-functional and technical projects Excellent stakeholder management and communication skills Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office. Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. The anticipated base salary range for this position is listed below. Final base salary for this role will be based on the location, skills, experience and qualifications. In addition to base compensation, this role may be eligible for annual equity awards and our employee benefits program, including vacation, sick, and personal time off; optional medical, dental, vision, life, and disability coverage; a 401(K) plan; health and wellness reimbursement program; and participation in the Employee Stock Purchase Plan. Salary Range $130,000—$145,000 USD Global Perks Name Your Satellite Program (NYSP) Launch Attendance Generous Time Off Policy Education Assistance Program Employee Assistance Program (EAP) Employee Stock Purchase Program (ESPP) Family Leave Fitness Reimbursement Employee Referral Program Healthy snacks & beverages in every office