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June 30, 2026
Head of Acquisition Marketing
Senior • Remote
About the Role
Happy Money seeks a strategic Head of Acquisition Marketing to own and scale customer acquisition capabilities, with a primary focus on driving profitable loan originations. This is a builder's role for a data-driven leader who can set strategy and build a coordinated, multi-channel acquisition engine while balancing aggressive growth with disciplined spend to optimize customer acquisition costs.
You will lead a high-impact team executing and optimizing multi-channel campaigns (direct mail, digital, lead generation, and affiliate partnerships) using data, experimentation, and rigorous analysis to achieve profitability targets. The role partners closely with Lifecycle Marketing to maximize lifetime value and requires a player-coach mindset with both strategic ownership and hands-on execution.
Responsibilities
- Own the end-to-end acquisition strategy and deployment, driving scalable and profitable growth
- Translate market trends, competitive dynamics, and channel shifts into durable strategies
- Develop and scale performance marketing across direct mail, lead-gen email, affiliate, digital, and content channels
- Optimize CAC and unit economics through disciplined budget allocation
- Own forecasting, budget pacing, and performance reporting in partnership with Finance
- Foster a rigorous test-and-learn culture grounded in experimentation and data
- Communicate complex tradeoffs and recommendations clearly to stakeholders
- Build, hire, and mentor a high-performing growth marketing team leveraging internal, agency, and AI resources
- Drive go-to-market, brand, and product marketing initiatives for new customer acquisition
- Serve as subject-matter expert on martech, AI, attribution, and growth-driving product features
About You
- 10+ years in marketing and customer acquisition managing significant revenue-tied budgets
- 5+ years leading marketing teams
- Experience scaling consumer lending or credit products and managing acquisition funnels
- Expertise in affiliate, paid digital, lead generation, direct mail, and email channels
- Deep knowledge of attribution models, marketing technology, and AI in marketing
- Strong understanding of lending unit economics and performance drivers
- Analytical, data-driven mindset with comfort in complex environments
- Experience leading martech platform transitions including CDP, lead routing, and attribution
Benefits & Perks
- Generous medical, dental, and vision insurance options
- Annual bonus and long-term incentives eligibility
- 401k plan with matching contribution
- Generous PTO including sick leave, vacation, and volunteer time
- 12 weeks paid parental leave
- Company-paid short- and long-term disability and life insurance
- Monthly tech stipend for remote work
- Fully distributed workforce
- Base salary range: $165,000–$220,000 USD
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