Sr. Manager, Brand Marketing, E&E (Match)

🏢 Summary: Senior brand marketing role focused on revitalizing the Match brand through strategy, integrated campaigns, product storytelling, and performance-driven marketing. The position partners cross-functionally to strengthen brand relevance for adults 45+ and connect marketing initiatives to measurable business growth. 🗂️ Requirements: 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, Experience with consumer apps, digital platforms, or high-growth consumer brands, Experience leading integrated campaigns from strategy through execution, Cross-functional leadership across product, creative, insights, media, PR, and growth teams, Ability to translate consumer insights into brand strategy and marketing plans, Strong analytical and performance measurement skills, Experience managing multiple workstreams in dynamic environments 📃 Skills: Marketing, Branding, Strategy, Analytics, Research, PR, Media, Growth, Product, Campaigns 🏢 Description: Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time. Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+. This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results. As a full-time employee, you’ll enjoy: - Unlimited PTO (with no waiting period), 10 annual Wellness Days - Time off to volunteer and charitable donations matching - Comprehensive health, vision, and dental coverage - 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) - 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation - Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development - Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy What you'll do: Brand strategy & stewardship - Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints. - Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+. - Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell. - Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences. - Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies. Integrated marketing & product - Lead integrated marketing programs across brand campaigns, product launches & PR moments - Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy. - Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments - Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value. Business, data & measurement - Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution. - Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective. - Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy. - Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth. What we're looking for: - 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands. - Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions. - Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth. - A balance of strategic thinking, creative storytelling, and analytical rigor. - Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans. - Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth. - Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment. Benefits: - Medical, mental health, and wellness benefits - Competitive compensation and 401(k) employer match up to 10% - Employee stock purchase program - Generous PTO and 14 paid holidays - Annual training allowance and ERG membership opportunities - 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources - Pet insurance and discounts - Company events and employee connection opportunities We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company.

🏢 Summary: Lead cultural marketing strategy and social-first brand initiatives across Match Group’s portfolio, driving relevance through creators, partnerships, content, and experimentation. The role oversees cultural strategy, social channels, influencer programs, partnerships, analytics collaboration, and cross-functional leadership to grow brand impact and audience engagement. 🗂️ Requirements: 10+ years in brand, social, cultural marketing, partnerships, or creator marketing, Experience building culturally relevant campaigns and engagement programs, Experience leading cross-functional teams and external partners, Strong social media strategy and creator marketing expertise, Ability to manage partnerships from negotiation to measurement, Data literacy and performance measurement experience, Strong editorial judgment and creative direction skills, Experience with experimentation across emerging platforms and formats 📃 Skills: Social, Creators, Influencer, Analytics, Substack, Pinterest, Content, Partnerships, Editorial, Community 🏢 Description: Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest. Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact. In this role, you will: Cultural strategy - Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio. - Build the cultural roadmap for where priority brands should play, with whom, and why. - Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift. Social, creators & experimentation - Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice. - Lead social as a strategic lever for brand perception, fandom, and conversion. - Build creator and influencer strategies that make brands feel human, current, and culturally relevant. - Set the creative and editorial bar for the portfolio’s social presence. - Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest. - Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works. Partnerships & Experiences - Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement. - Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation. - Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification. Leadership & Measurement - Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives. - Lead and develop a high-performing team across social, content, creator, and partner workflows. - Manage agencies and external partners across creative development, community management, talent, and production. - Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics. You’ll need: - 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines. - Proven success building culturally relevant programs that generate conversation, engagement, and brand love. - Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures. - Strong portfolio judgment and prioritization skills. - Strong creative instincts, editorial judgment, and ability to move quickly on opportunity. - Experience leading cross-functional teams and external partners from idea through execution and measurement. - Data-literate, comfortable with ambiguity, and able to build structure where needed. As a full-time employee, you’ll enjoy: - Unlimited PTO (with no waiting period), 10 annual Wellness Days - Time off to volunteer and charitable donations matching - Comprehensive health, vision, and dental coverage - 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) - 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork access for business travel, surrogacy, and relocation - Mentorship through the MentorMatch program, access to 6,000+ online courses through Udemy, and an annual professional development stipend - Access to mental health support via Modern Health and Insight Timer, concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy - Free subscription to Tinder Gold Our Values - Take the Lead - Move Fast - Better Together - Real Talk - Safety First - Spark Fun Benefits - Medical, mental health, and wellness benefits - Competitive compensation and 401(k) employer match up to 10% - Employee stock purchase program - Generous PTO and 14 paid holidays - Annual training allowance and ERG membership opportunities - 20 weeks of 100% paid parental leave, fertility, adoption, and childcare resources - Pet insurance and discounts - Company happy hours and events We are proud to be an equal opportunity employer and value diversity across our workforce.

🏢 Summary: Leadership role responsible for defining strategy and delivering a unified CRM by integrating messaging automation, AI chatbots, and sales pipeline tools into a single growth platform. Combines hands-on product execution with team leadership to drive client acquisition, retention, and lifecycle optimization. Focused on building and scaling AI-enabled growth solutions within a fitness and wellness ecosystem. 🗂️ Requirements: 7+ years experience in product management, 3+ years experience managing Senior Product Managers, Proven track record of building and scaling products from 0 to 1, Experience delivering CRM or marketing automation platforms, Experience integrating Generative AI into products, Strong understanding of client growth funnels and marketing systems, Experience working with cross-functional product and GTM teams 📃 Skills: CRM, AI, GenerativeAI, Automation, Chatbots, SaaS, ProductManagement, MarketingSystems, SalesPipeline, APIs 🏢 Description: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.The Team The fitness and wellness industry is built on consistency and transformation, but it's challenged by high churn due to seasonality and the ebb and flow of human motivation. At Playlist, we are building the "Motivation Engine" for this industry. Our goal is to help businesses seamlessly attract new clients, convert them through high-value trials, and turn them into lifelong advocates. We are looking for a Group Product Manager to lead the charge in evolving our current point solutions - messaging automation, AI chatbots, and sales pipeline tools - into a single, unified, world-class CRM. The Role and Responsibilities This is a player-coach position designed for a leader who loves the craft of product management as much as the art of people leadership. You will be responsible for both the high-level strategy of our growth ecosystem and the hands-on execution of our next-generation CRM. Team Leadership (Coach): Lead, inspire, and mentor a team of 3 Product Managers. You will hold a high bar, help them think bigger, push their creative boundaries, and navigate complex product challenges to improve our existing automation and sales tools. Product Execution (Player): Directly lead a dedicated squad to envision, build, and launch a unified CRM. You'll take three separate solutions and weave them into a seamless experience that drives client retention. GTM Collaboration: Partner closely with Go-To-Market teams to package, price, and position the CRM solution for maximum market impact. Cross-Functional Integration: Work with other product and platform teams to ensure the CRM is deeply integrated into the broader Playlist ecosystem, creating a frictionless experience for both business owners and their clients. Who You Are An Experienced Builder: 7+ years of experience as a hands-on PM, with a proven track record of shipping impactful products from 0 to 1 and scaling them. A Proven Leader: At least 3 years of experience managing Senior PMs. You know how to grow talent, delegate effectively, and maintain a high bar for excellence. A Growth Expert: Deep understanding of client growth lifecycles and marketing systems. You understand the "leaky bucket" problem and have diverse examples of how you have creatively improved the funnel (or built tools/platforms to enable) within successful Consumer or B2B companies. A Clear Thinker and Collaborator: You can analyze complex situations, generate nuanced strategic plans, and think end-to-end—from customer opportunity to product design and architecture to distribution and revenue. You have excellent written and verbal communication, and operate collaboratively. AI-Forward (Plus): Hands-on experience integrating Generative AI into products to solve real-world user problems. Pay Transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $175,000 to 210,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

🏢 Summary: Senior Product Manager, Platform role focused on building and scaling internal platform capabilities that enhance developer experience, infrastructure, security, and SDLC operations. The position drives platform strategy, roadmap, and execution to deliver scalable, secure, and reliable tooling for engineering teams. It partners cross-functionally to improve CI/CD, observability, infrastructure abstraction, and overall developer productivity. 🗂️ Requirements: Experience building Platform as a Product at enterprise scale, Experience delivering developer tools, services, and APIs, Ability to work with infrastructure, CI/CD, observability, security, and platform architecture, Hands-on experience with Kubernetes ecosystem, CI/CD pipelines, Infrastructure-as-Code, observability tools, or GenAI coding tools, Experience defining and tracking technical metrics and KPIs, Experience leading cross-functional engineering initiatives 📃 Skills: Kubernetes, EKS, Karpenter, Kyverno, CI/CD, GitHub, Azure, Terraform, Pulumi, CloudFormation, NewRelic, Datadog, Grafana, Copilot, Cursor, GenAI, APIs, SRE, SDLC, Infrastructure, Observability, Security 🏢 Description: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.About the Role We're seeking a Senior Product Manager, Platform to serve our internal product development squads and help guide us towards the platform of the future for Playlist. This role sits at the intersection of developer experience, infrastructure, security, and software development lifecycle (SDLC) operations. You'll work cross-functionally with engineering, SRE, security, and application teams to deliver intuitive, scalable, and secure platform capabilities that accelerate developer productivity and enable our business objectives. What You'll Do Developer Engagement & Advocacy Be the voice of our internal developers. Collect pain points, usage patterns, and feedback from engineering teams across Mindbody to develop an informed POV on the biggest opportunities for Platform teams to better serve the organization. Evangelize platform capabilities. Help development squads understand what the platform offers, how to best leverage platform products and other tools, and where opportunities exist for partnership and collaboration. Roadmap Synthesis: Work with AI tooling and analytics to synthesize this information and integrate it into strategic planning. Platform Strategy & Execution Own the platform roadmap across key themes including reliability & performance, platform modernization, developer experience, and operational excellence. Drive initiatives to improve developer experience, CI/CD workflows, infrastructure abstraction, security, and observability. Partner with security, compliance, and architecture teams to ensure platform capabilities are scalable, secure, and meet enterprise standards. Measurement & Impact Work with platform squads to define North Star metrics and establish a framework for tracking success metrics that demonstrate business impact. Measure platform adoption and effectiveness. Communicate the value of platform investments to leadership and stakeholders through data-driven storytelling. What You'll Bring Required Enterprise developer tooling experience: Proven track record building "Platform as a Product" either internally at scale or as an external offering. Developer-focused product management: Deep experience building tools, services, and APIs consumed by developers. You understand what makes developers productive and can translate technical requirements into product strategy. Technical depth: Ability to engage credibly with engineering teams on technical topics including infrastructure, CI/CD, observability, security, platform architecture, and GenAI Coding Tools. Hands on experience with one or more of the following areas: Kubernetes ecosystem (EKS, Karpenter, or Kyverno), CI/CD (Github Actions, Azure DevOps), Infrastructure-as-Code (Terraform, Pulumi, or CloudFormation), Observability (New Relic, Datadog, or Grafana), GenAI Coding Tools (Copilot, Cursor) Cross-functional leadership: Track record of driving complex initiatives across multiple engineering teams, with influence rather than authority. Data-driven decision making: Experience defining metrics that matter and using data to prioritize, communicate impact, and drive continuous improvement. Nice to Have Previous experience as an SRE, software engineer, or in a similar technical role Experience with platform modernization and legacy system migrations Familiarity with developer portal tools, service catalogs, and internal developer platforms Experience in SaaS or B2B environments serving technical audiences Experience collaborating and aligning with global teams and moving projects forward asynchronously Success in Your First Year 30 Days: Build relationships across platform and application development squads. Establish regular touchpoints with key developer teams and their leaders. Begin synthesizing feedback from support channels. 90 Days: Deliver a refined platform vision and 2026 roadmap aligned with strategic themes. Launch developer engagement initiatives. Establish baseline metrics for platform health and developer satisfaction. 6 Months: Drive measurable improvements in key metrics (deployment time, DevEx scores, platform infrastructure adoption). Increase platform visibility and adoption across engineering. Establish the platform as a trusted partner to development teams. 1 Year: Demonstrate clear business impact through improved reliability, faster delivery cycles, and higher developer satisfaction. Position the platform for scale as Mindbody grows. Build a community of platform advocates across the organization. Why This Role Matters Platform Engineering at Mindbody touches every aspect of our technical operation—from how quickly we ship features to how reliably our services run to how secure our customer data remains. This role has the unique opportunity to accelerate every engineering team's effectiveness, enabling us to deliver better experiences for the millions of consumers and businesses who rely on Mindbody. As the first dedicated Platform PM, you'll shape not just what we build, but how we think about internal platforms as products. You'll establish practices, metrics, and relationships that will scale with the company for years to come. Pay transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $130k to $175k. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans. Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

🏢 Summary: Senior Product Manager responsible for defining and executing the strategy, roadmap, and integrations for core Marketing Technology platforms, including CDP, orchestration, CMS, PIM, and DAM systems. The role drives build vs. buy decisions, oversees third-party MarTech platforms, and ensures scalable, reliable integrations with core systems to enable personalization and lifecycle marketing. Collaborates cross-functionally to translate business needs into technical requirements and optimize marketing technology architecture for global growth. 🗂️ Requirements: 7+ years Product Management or Product Ownership experience in consumer software, e-commerce, or platform environments, Experience leading complex platform or infrastructure-adjacent products, Hands-on experience with MarTech platforms (CDP, marketing automation, CMS, PIM, DAM), Strong understanding of APIs, event-driven architectures, and system integrations, Experience evaluating vendors and driving build vs. buy decisions, Experience defining and managing product roadmaps with multiple stakeholders, Experience working in Agile/Scrum environments, Bachelor’s Degree 📃 Skills: CDP, MarTech, APIs, Integrations, Architecture, CMS, PIM, DAM, Braze, SimonAI, Segment, Agile, Scrum, Data, Ecommerce 🏢 Description: Job Summary: The Senior Product Manager – Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb’s core marketing technology ecosystem. This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences. This role will partner closely with Engineering, Marketing, Data, and external vendors to deliver scalable, reliable, and future-ready platforms such as Customer Data Platforms (e.g., Simon AI), orchestration and messaging platforms (e.g., Braze), and additional capabilities including CMS, PIM, DAM, and Language Service Providers (LSPs). The Sr. PM will also drive strategic decisions around build vs. buy, platform consolidation, and long-term architecture to support global growth and marketing innovation. Job Expectations: Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations. Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms. Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption. Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems. Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities. Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health. Define success metrics and KPIs to measure platform performance, adoption, and business impact. Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery. Participate in agile development processes, including backlog prioritization, sprint planning, and reviews. The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice. Knowledge, Skills, and Abilities: Required: Strong experience leading complex platform or infrastructure-adjacent products Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems. Solid understanding of APIs, event-driven architectures, data flows, and system integrations. Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies. Experience defining and managing product roadmaps with multiple stakeholders and dependencies. Excellent communication skills with the ability to translate technical concepts for marketing and business audiences. Strong collaboration skills and comfort operating in highly cross-functional environments. Experience working in an Agile/Scrum development process. Customer-first and outcomes-driven mindset. Preferred: Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze). Familiarity with global content and localization workflows, including LSP integrations. Experience supporting international or multi-brand e-commerce platforms. Understanding of data privacy, consent management, and compliance considerations in marketing systems. Background in e-commerce, marketplace, or consumer digital products. Experience Requirements: Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment. Education Requirements: Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred. #LI-JC1The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com.Anticipated Pay Scale:$177,000—$220,000 USD Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.Our vision is to become the #1 destination for health and wellness across the world.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

🏢 Summary: Senior Product Manager – Growth responsible for defining and executing growth strategy across a B2C ecommerce platform, driving measurable improvements in acquisition, conversion, retention, and lifetime value. Owns experimentation roadmap, leads high-velocity A/B testing, and collaborates with Engineering, Marketing, and Data to optimize web and app funnels. Accountable for translating business goals into product initiatives and delivering scalable growth features. 🗂️ Requirements: 7+ years Product Management experience in B2C ecommerce or marketplace, Proven record of driving measurable growth results, Expertise in A/B and multivariate testing, Proficiency in data analysis and interpretation, Experience with Google Analytics and SQL, Ability to work with APIs, tracking pixels, and data schemas, Understanding of event-driven architectures and system integrations, Experience defining and managing product roadmaps, Experience working in Agile/Scrum environments, Strong knowledge of UX/UI principles, Bachelor’s Degree required 📃 Skills: CRO, ABTesting, MultivariateTesting, GoogleAnalytics, SQL, APIs, Analytics, Agile, Scrum, UX, UI, Wireframing, Ecommerce, SEO, Attribution 🏢 Description: Job Summary: The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels. This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a "full-stack" growth thinker who understands how to use data and insights to unlock revenue and customer value at scale. Job Expectations: Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics. Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels. Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews. Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics. Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences. Partner with Data and Analytics to define and track North Star metrics and leading indicators Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping. Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. Knowledge, Skills, and Abilities Required: Proven track record of driving "move the needle" results in a B2C e-commerce or marketplace environment. Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making. Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar. Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging. Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders. Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams. Solid understanding of APIs, event-driven architectures, data flows, and system integrations. Customer-first and outcomes-driven mindset. Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value. Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing. Experience working in an Agile/Scrum development process. Preferred: Direct experience optimizing international e-commerce funnels Background in SEO-driven product growth or referral program management. Experience supporting international or multi-brand e-commerce platforms. Experience Requirements: Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment. Education Requirements: Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred. #LI-JC1The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com.Anticipated Pay Scale:$1,000—$220,000 USD Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.Our vision is to become the #1 destination for health and wellness across the world.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

🏢 Summary: Senior Product Designer role focused on translating complex B2B wellness platforms into intuitive, polished user experiences. The position drives product vision, strategic design initiatives, and cross-functional alignment to deliver scalable, high-quality solutions. The role emphasizes strong product thinking, prototyping, and data-informed design to support business growth and user impact. 🗂️ Requirements: 5+ years product design experience, Experience designing complex B2B platforms, Ability to create product vision and strategic design direction, Experience collaborating with product and engineering teams, Proficiency in prototyping and presenting design concepts, Experience translating business goals into user-centered solutions, Ability to analyze qualitative and quantitative data, Experience building scalable design frameworks 📃 Skills: UX, UI, Prototyping, Figma, Research, Analytics, B2B, DesignSystems, Wireframing, Storytelling 🏢 Description: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.About the Team Mindbody is a leading global platform empowering fitness, beauty, and wellness businesses to grow, operate seamlessly, and deliver exceptional client experiences. Founded over 25 years ago, Mindbody was the first software product built specifically for the wellness industry. Today, we support businesses of all sizes - from independent studios to global brands such as Orange Theory Fitness, Drybar, SoulCycle, Burn Boot Camp, and many more. About the Role This role is ideal for a seasoned individual contributor who excels at translating complex B2B platforms into intuitive, polished experiences. You bring a proactive mindset and an exceptional attention to detail, ensuring that even the most intricate systems feel clear, elegant, and human. You've driven strategic initiatives before and know when to zoom out to shape vision—and when to zoom in to refine the craft and ship with confidence. Your work will directly support wellness businesses that help people live healthier lives, making the impact of great design both meaningful and measurable. What you'll do Identify strategic opportunities where design can drive business growth and inspire new product directions. Anticipate future needs and create compelling product visions that align design, product, engineering, and leadership. Share work regularly with leaders and cross-functional partners, incorporating feedback quickly and thoughtfully. Champion excellence in craft and product thinking, setting a high bar for quality across the organization. Communicate ideas through polished prototypes, clear narratives, and strong storytelling. Build resilient, scalable frameworks that elevate design quality and consistency across the entire product. Who you are You have 5+ years of product design experience. You balance ambitious vision with staged, thoughtful rollouts. You see product and design leadership as intertwined and embrace opportunities to lead cross-functional teams through ambiguity. You thrive on complexity and love diving into broad, deep problem spaces. You excel at working independently to turn ambiguous, cross-functional problems into clear, cohesive visions. You translate business objectives into customer-centered design opportunities. You're a strong product thinker who forms rigorous hypotheses, influences team understanding, and spots new opportunities. You analyze qualitative and quantitative insights and turn them into actionable recommendations. You're excited about creating experiences that reduce friction for small and growing businesses so they can focus on what matters—transforming people's well-being. Pay transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $140k to $175k. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans. Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

🏢 Summary: Senior Product Manager role owning the 0→1 strategy and execution for a new Gym marketplace vertical, building products for both consumers and gym operators. The position drives product-market fit, business model discovery, and end-to-end delivery in a high-visibility, greenfield environment. Requires strong technical, analytical, and experimentation capabilities to scale a B2B2C mobile marketplace. 🗂️ Requirements: 5+ years Product Management experience, Experience driving 0→1 product development, Experience building B2C and B2B marketplace products, Experience with consumer mobile applications, Ability to run large-scale experiments, Ability to query and analyze data independently, Experience working with engineering on architecture and feasibility, Experience in Agile full-stack product teams 📃 Skills: ProductManagement, Marketplace, B2B2C, Mobile, SQL, Analytics, Experimentation, A/BTesting, Agile, UX, DataAnalysis, AI 🏢 Description: About the Company: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.About the right team member We're looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity. This role is a good fit if you… Have gone 0→1 and driven a product to product-market fit in a new or undefined space Have built for both sides of a marketplace — B2C and B2B Bring strong business acumen — can navigate business model uncertainty and make tough trade-offs Are technically sharp and can weigh in on architectural decisions and independently interpret data Have a rigorous experimentation track record: you know how to design a good test and learn fast from the results Communicate with clarity across audiences — engineers, executives, and external partners alike Are execution-focused and know how to unblock teams while balancing speed and quality Have deep consumer empathy and act as a true product owner with a high bar for craft and detail Leverage AI to multiply your impact Key Responsibilities Lead product strategy for the Gym vertical Define a clear vision aligned with company goals and user needs Drive business-model discovery — figure out how ClassPass creates and captures value here Prioritize ruthlessly, balancing near-term wins with long-term bets Build for both sides of the marketplace Develop deep empathy for gym-goers and gym operators alike Build consumer products that are intuitive and operator tools that genuinely help gyms grow Partner with UX and research across both surfaces Execute with excellence Own the product lifecycle end-to-end: discovery through post-launch optimization Collaborate with engineering on feasibility, quality, and speed Drive transparency through strong documentation and cross-team communication Engage and align stakeholders Communicate vision, roadmap, and progress to senior leadership Build relationships with gym operator partners; gather feedback to shape the roadmap Partner with marketing and sales on positioning and launches Skills & experience 5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus Deep experience with consumer mobile apps Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments Sharp product intuition grounded in user research and data Excellent communicator — across engineering, design, data science, business, and external partners Experience in agile, full-stack product teams from discovery through delivery What you'll accomplish By the end of year one, you'll have shipped meaningful product to both sides of the marketplace, have early signals on PMF, and be able to articulate a clear thesis for where our Gym product goes next. Pay Transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $130,000 to $185,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

🏢 Summary: Senior Product Manager role owning the end-to-end product strategy for a 0→1 Gym vertical within a marketplace platform, building and scaling products for both consumers and gym operators. The position focuses on product-market fit, business model discovery, experimentation, and close collaboration with engineering to deliver high-quality consumer mobile and operator-facing solutions. 🗂️ Requirements: 5+ years of Product Management experience, Experience driving 0→1 products to product-market fit, Experience building marketplace products for B2C and B2B sides, Experience with consumer mobile apps, Ability to interpret and query data independently, Experience running large-scale product experiments, Technical understanding of product architecture and development, Experience working in agile full-stack product teams 📃 Skills: ProductManagement, MobileApps, Marketplaces, B2B2C, DataAnalysis, SQL, Experimentation, A/BTesting, Agile, UXResearch, ProductStrategy, AI 🏢 Description: About the Company: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.About the right team member We're looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity. This role is a good fit if you… Have gone 0→1 and driven a product to product-market fit in a new or undefined space Have built for both sides of a marketplace — B2C and B2B Bring strong business acumen — can navigate business model uncertainty and make tough trade-offs Are technically sharp and can weigh in on architectural decisions and independently interpret data Have a rigorous experimentation track record: you know how to design a good test and learn fast from the results Communicate with clarity across audiences — engineers, executives, and external partners alike Are execution-focused and know how to unblock teams while balancing speed and quality Have deep consumer empathy and act as a true product owner with a high bar for craft and detail Leverage AI to multiply your impact Key Responsibilities Lead product strategy for the Gym vertical Define a clear vision aligned with company goals and user needs Drive business-model discovery — figure out how ClassPass creates and captures value here Prioritize ruthlessly, balancing near-term wins with long-term bets Build for both sides of the marketplace Develop deep empathy for gym-goers and gym operators alike Build consumer products that are intuitive and operator tools that genuinely help gyms grow Partner with UX and research across both surfaces Execute with excellence Own the product lifecycle end-to-end: discovery through post-launch optimization Collaborate with engineering on feasibility, quality, and speed Drive transparency through strong documentation and cross-team communication Engage and align stakeholders Communicate vision, roadmap, and progress to senior leadership Build relationships with gym operator partners; gather feedback to shape the roadmap Partner with marketing and sales on positioning and launches Skills & experience 5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus Deep experience with consumer mobile apps Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments Sharp product intuition grounded in user research and data Excellent communicator — across engineering, design, data science, business, and external partners Experience in agile, full-stack product teams from discovery through delivery What you'll accomplish By the end of year one, you'll have shipped meaningful product to both sides of the marketplace, have early signals on PMF, and be able to articulate a clear thesis for where our Gym product goes next. Pay Transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $130,000 to $185,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

🏢 Summary: Senior Product Manager role owning the 0→1 product strategy for the Gym vertical, building and scaling a two-sided marketplace for gym-goers and operators. The position focuses on driving product-market fit, leading end-to-end product lifecycle, and making data-informed, technically sound decisions. It requires strong experimentation, marketplace experience, and close collaboration with engineering on architecture and delivery. 🗂️ Requirements: 5+ years of Product Management experience, Experience delivering 0→1 products to product-market fit, Experience building B2C and B2B marketplace products, Experience with consumer mobile applications, Ability to interpret data and run large-scale experiments, Ability to collaborate with engineering on architecture and feasibility, Experience working in agile full-stack product teams, Strong understanding of business model discovery 📃 Skills: ProductManagement, MobileApps, Marketplaces, B2B2C, Experimentation, A/BTesting, DataAnalysis, SQL, Agile, UXResearch, Analytics, AI 🏢 Description: About the Company: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.About the right team member We're looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity. This role is a good fit if you… Have gone 0→1 and driven a product to product-market fit in a new or undefined space Have built for both sides of a marketplace — B2C and B2B Bring strong business acumen — can navigate business model uncertainty and make tough trade-offs Are technically sharp and can weigh in on architectural decisions and independently interpret data Have a rigorous experimentation track record: you know how to design a good test and learn fast from the results Communicate with clarity across audiences — engineers, executives, and external partners alike Are execution-focused and know how to unblock teams while balancing speed and quality Have deep consumer empathy and act as a true product owner with a high bar for craft and detail Leverage AI to multiply your impact Key Responsibilities Lead product strategy for the Gym vertical Define a clear vision aligned with company goals and user needs Drive business-model discovery — figure out how ClassPass creates and captures value here Prioritize ruthlessly, balancing near-term wins with long-term bets Build for both sides of the marketplace Develop deep empathy for gym-goers and gym operators alike Build consumer products that are intuitive and operator tools that genuinely help gyms grow Partner with UX and research across both surfaces Execute with excellence Own the product lifecycle end-to-end: discovery through post-launch optimization Collaborate with engineering on feasibility, quality, and speed Drive transparency through strong documentation and cross-team communication Engage and align stakeholders Communicate vision, roadmap, and progress to senior leadership Build relationships with gym operator partners; gather feedback to shape the roadmap Partner with marketing and sales on positioning and launches Skills & experience 5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus Deep experience with consumer mobile apps Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments Sharp product intuition grounded in user research and data Excellent communicator — across engineering, design, data science, business, and external partners Experience in agile, full-stack product teams from discovery through delivery What you'll accomplish By the end of year one, you'll have shipped meaningful product to both sides of the marketplace, have early signals on PMF, and be able to articulate a clear thesis for where our Gym product goes next. Pay Transparency It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $130,000 to $185,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.