June 24, 2026
Product Marketing Lead
Senior • On-site
163,200 - 244,800 USD/yr
New York, NY
About the role
We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact. You'll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross‑functional alignment so our launches show up with focus, scale, and measurable outcomes.
You will
- Lead audience definition, value proposition, and positioning for priority products/features; align cross‑functional partners on who the products are for and how we will win in the market
- Own the go‑to‑market strategy and launch plan for high‑impact bets; coordinate in‑app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
- Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
- Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current.
- Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch.
- Drive cross‑functional alignment across Product, Brand, Performance, Comms and Business Development for launch readiness and on‑time delivery.
- Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post‑launch.
- Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently.
You have
- 8+ years in product marketing, product strategy or equivalent go‑to‑market roles in consumer tech, gaming, or subscription products, owning positioning and launches end‑to‑end with demonstrable business impact.
- Proven ability to turn strategy into execution: building plans, timelines, and cross‑functional workflows; identifying risks early and driving mitigation to protect delivery.
- Excellent communication and facilitation skills with senior and cross‑functional stakeholders; you drive decisions, clarify trade‑offs, and keep teams aligned in fast‑moving environments.
- Data‑informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch.
- Hands‑on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches.
- Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity.
Exceptional candidates will have
- Experience leading GTM for new products or categories and finding product‑market fit in new segments or markets.
- Track record partnering on creator/community or strategic co‑marketing programs to accelerate adoption.
- Experience coordinating multi‑market launches and localization workflows with regional partners.
- Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels.
- Background in a consumer subscription, gaming, or edtech company.
Compensation
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation.
- Salary Range: $163,200—$244,800 USD
Benefits
Take a peek at how we care for our employees' holistic well-being with our benefits here.
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Krakow, Poland
168,000 - 240,000 PLN/yr
🏢 Summary: The role involves owning end-to-end product design for a B2B SaaS platform, translating user insights, business goals, and technical constraints into effective product solutions. You will work within a cross-functional team to improve core user experiences, strengthen the design system, and enhance usability across the application. The position focuses on delivering measurable UX improvements and contributing to a scalable design system. 🗂️ Requirements: Proven product design experience in a product-led environment, Experience designing B2B SaaS products, Ability to own design process end to end, Proficiency in Figma including components, variants, auto-layout, Experience with qualitative research methods, Ability to incorporate user insights into product decisions, English proficiency at B2/C1 level or higher 📃 Skills: Figma, UX, UI, SaaS, B2B, Research, DesignSystems, Prototyping 🏢 Description: ABOUT THE COMPANY We're building Europe's leading platform for managing warehouse, logistics, retail, and multi-site commercial real estate portfolios. Our unified facilities management platform already powers the daily operations of over 250 million m² of real estate worldwide, supporting more than 500,000 professionals across 100,000+ buildings in 35+ countries. We're backed by a leading growth equity investor, scaling rapidly through strategic acquisitions and organic growth, and partnering with some of the world's largest real estate operators. The mission is to give our clients the tools to protect revenue, boost efficiency, and unlock new value across every aspect of their operations. ABOUT THE ROLE As a Product Designer, your role is to solve meaningful user problems through strong product experiences that support our business goals. You'll own design outcomes end to end — turning user insights, business needs, and technical constraints into clear, effective solutions. You'll work within a cross-functional product team alongside a Product Manager, Tech Lead, and Engineers, shaping solutions and making informed trade-offs. Your work will directly impact the quality, usability, and coherence of the application. You'll also contribute to the design system and help raise UX quality across the product, bringing user research and data into everyday product decisions. WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6–12 MONTHS Core product experiences improved Deliver improvements to core product experiences that more clearly communicate value and better support users in their daily work. Key experience metrics moved Reduce friction in critical user flows and increase clarity and efficiency in everyday workflows, reflected in measurable experience metrics. Design system strengthened Evolve the design system to improve consistency across the application and reduce design-to-development effort for the product teams. WHAT WE LOOK FOR Product design experience in a product-led company A track record of owning design outcomes end to end in a product-led environment — not just executing briefs, but shaping solutions from problem through delivery. B2B SaaS background Experience designing for B2B SaaS products, with an understanding of the complexity and workflow density that enterprise users deal with daily. Figma proficiency Strong practical Figma skills — components, variants, auto-layout, and design systems work. Qualitative research Experience with qualitative research methods and the ability to bring user insight into everyday product decisions, not just dedicated research sprints. Strong communication in English Confident written and spoken English at B2/C1 level or above. You'll work closely with international colleagues and need to articulate design decisions clearly. THE TEAM You'll join a cross-functional product team working directly with a Product Manager, Tech Lead, and Engineers. The team is experienced, engaged, and operates with a collaborative, innovation-friendly culture. English is the working language across international teams. COMPENSATION & BENEFITS Salary 168,000 – 240,000 PLN per year. Private healthcare Private healthcare including life and health insurance, plus an extra day off for medical check-ups. Learning and development Annual budget for training and education. Flexible working Flexible working hours within a hybrid model. Team offsite Annual team offsite. Equipment Top-notch equipment provided. Referral programme Financial rewards for successful employee referrals. Perks Monthly themed breakfasts.
Technology
DevsData LLC
Product Manager
Mid
Hybrid
Warsaw, Poland
16,415 - 20,000 PLN/mo
🏢 Summary: Full-time Product Manager role focused on owning the strategy, roadmap, and delivery of AI-powered and LLM-based product features within enterprise platforms. The position involves driving end-to-end AI product lifecycle in Agile environments and defining production standards for AI systems. Hybrid work model from Warsaw with long-term engagement. 🗂️ Requirements: 4+ years of commercial experience as Product Manager or Project Manager, Experience building and launching AI-powered or LLM-based products in production, Strong understanding of modern AI concepts including embeddings, evals, tool calling, MCP, Knowledge of Agile/Scrum methodologies, Experience using Jira or similar project management tools, Experience working with engineering, design, and QA teams, Bachelor’s degree in Computer Science, Business, Economics, or related field 📃 Skills: AI, LLM, Embeddings, Evals, ToolCalling, MCP, Agile, Scrum, Jira, Analytics, Automation 🏢 Description: 💰 16,415 PLN - 20,000 PLN 🌎 Hybrid from Warsaw (3 days/week office) 🕦 Full-time position, long-term ☑️ Contract of Employment/B2B We are looking for a Product Manager to join our client, a technology company building AI-powered platforms and intelligent automation solutions for enterprise environments. The company focuses on leveraging modern AI and LLM technologies to improve workflows, analytics, and user experiences across complex products and platforms. In this role, you will own the strategy, roadmap, and delivery of AI-powered product experiences, working closely with engineering, design, QA, and business stakeholders. You will drive product decisions around AI functionality, define production standards for AI systems, and manage the end-to-end lifecycle of features from concept through launch. The position requires a strong understanding of AI product development, user experience, and cross-functional collaboration in fast-paced Agile environments. Requirements 4+ years of commercial experience as a Product Manager/Project Manager Proven experience building and launching AI-powered or LLM-based products in production environments, ideally within data, analytics, automation, developer tools, or platform products. Strong understanding of modern AI concepts and workflows, including embeddings, evaluations (evals), tool calling, MCP, and the practical limitations of AI systems. Solid knowledge of Agile/Scrum practices and experience working with tools such as Jira or similar project management platforms. Experience collaborating cross-functionally with engineering, design, and QA teams in fast-paced product environments. Excellent communication and stakeholder management skills, with the ability to explain complex technical concepts to both technical and non-technical audiences. Bachelor’s degree in Computer Science, Business, Economics, or a related field. Key Responsibilities Own the product vision and roadmap for AI-powered features and experiences across the platform, managing the full product lifecycle from ideation to launch. Partner closely with engineering, design, QA, data, and go-to-market teams to drive successful product delivery and adoption. Define production standards for AI features, including quality benchmarks, evaluation frameworks, latency expectations, permissions, and fallback/failure handling. Make strategic product decisions about where AI adds the most value compared to traditional UX approaches, ensuring a seamless user experience. Drive day-to-day product execution, sprint planning, prioritization, and process improvements using Agile/Scrum methodologies. Conduct customer and market research to identify user needs, industry trends, and opportunities for innovation. Analyze product usage, customer feedback, and performance data to inform roadmap decisions and feature prioritization. Take full ownership of roadmap execution, ensuring alignment between business goals, customer needs, and technical feasibility.